Google intends to acquire Hubspot in a bid to take market share away from Microsoft

Search engine giant Google is set to take away some market share from tech giant MIcrosoft with its latest move to acquire marketing software company Hubspot.

According to reports, Alphabet’s acquisition of Google’s parent company, a company valued at $30 billion, is part of its ambition to match Microsoft in the cloud applications market.

In a research note shared by Reuters, Cowen analyst Derrick Wood said: “Google appears to have aspirations to take market share from Microsoft in its office suite and may use HubSpot to connect applications for customers.”

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According to sources familiar with the situation cited by Bloomberg, Alphabet and HupSpot are continuing talks, although no deal has been finalized yet.

Last month, Reuters reported that Alphabet was in takeover talks with investment bankers from Morgan Stanley (MS). It was mentioned that if the deal goes through, it would be Alphabet’s largest acquisition to date.

The news was released concurrently with HubSpot’s first-quarter diluted earnings per share of 12 cents. Analysts expected failure. Better-than-expected revenues increased 23.1% year-over-year to $617.4 million.

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