The Senate is pushing the NO FAKES Act to protect artists

Due to growing opposition in the entertainment industry regarding the use of artificial intelligence that copies and/or imitates the voices of actors and musicians and work without their consent.

Yahoo Finance reporter Jennifer Schonberger joins Catalysts to discuss the latest bill from Capitol Hill as lawmakers seek to regulate the use of artificial intelligence that is impacting the film and music industries.

For more expert insights and the latest market action, click here to watch the full Catalysts episode.

This post was written by Nicholas Jacobino

Video transcription

While AI can increase productivity for some, it can become a problem for others.

Just last week, Scarlett Johansson accused open AI of using a voice that sounds similar to hers in a new chat bot.

Now Hollywood and the music industry are lobbying in Washington for new rules to protect artists.

In response, a bipartisan group of senators introduced a new bill.

Join us.

Now for the latest on this topic: Jennifer Schomer, Jen.

Good morning, Senate aides tell me that senators are pushing for a bill to be introduced in June that would regulate the use of artificial intelligence in the film and music industries because artists and actors have seen their voices and likenesses reproduced without permission.

The Anti-Counterfeiting Act, which stands for Preserving the Originals, Supporting the Arts and Keeping Entertainment Safe, is a bipartisan proposal that would stop individuals and companies from using artificial intelligence to create an unauthorized digital replica of their likeness or the voice of a musician, Cheryl Crow, telling me, quote. we will have to try to find a way to create parameters and guardrails.

We’ve seen artists whose voices were used after their death.

We also see artists being exploited who have nothing to do with something being released.

And that’s terrifying.

The bill’s sponsor, Senator Chris Coons, is joined by Senators Amy Klobuchar, Tom Tillis and Marsha Blackburn to discuss details with the music and film industries.

Specific areas we are still working on include whether this law will prevent a patchwork of state laws already in place.

How long restrictions should be placed on the licensing and transfer of digital replicas of works of art, and how long posthumous rights will last.

The bill would extend the right to digital reproduction to the heirs of a deceased person for 70 years.

This is modeled after the term copyright protection.

But some in the film industry want zero years, while some in the music industry would like it to last forever.

And while the film industry supports protecting artists’ digital replicas, it cautioned against limiting First Amendment rights and regulating speech.

Currently, legislation to protect the music and film industries from artificial intelligence is something Senate Majority Leader Chuck Schumer is watching closely. He hasn’t settled on any specific legislation yet, but when he does, I’m told it will likely be attached, he needs to pass the legislation in the Senate.