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VTEX strengthens its presence in Europe with new corporate client, OBI, a leading international DIY retailer

Posted on by darion

VTEX (NYSE: VTEX), a composable and complete commerce platform for enterprise B2C and B2B brands, has been selected by OBI, a leading international do-it-yourself (DIY) retailer headquartered in Germany, to accelerate their commerce capabilities commerce, confirming its status as an industry leader in home improvement.

The German retailer chose VTEX over other enterprise digital commerce platforms for its renowned ability to automate business logic and simplify infrastructure, streamlining the customer journey. Using VTEX’s composable trading platform, OBI integrated its e-commerce, 349 physical stores and third-party sellers into a unified trading platform. This integration expanded product offerings and provided customers with a seamless shopping experience across a variety of delivery and pickup options. With integrated physical stores across the country, customers can conveniently receive their online orders in as little as two hours.

A platform to set the strategic direction of OBI

“We want to provide our customers with a unified experience across all sales channels and ecosystem partners – our technology framework must reflect this appropriately. The scalable VTEX platform has enabled us to further unlock our innovative potential, streamline operations and seamlessly adapt to changing market demands,” said Tim Engler, senior vice president responsible for IT for the entire OBI Group. “By moving to VTEX, we replaced our 10-plus-year-old e-commerce platform while enabling strategic market opportunities by opening our ecosystem to third-party sellers. In parallel, we have seen a significant increase in our team’s flexibility and ability to respond to customer and market requirements. The development and deployment process has been significantly shortened compared to our previous monolithic solution, giving us confidence in our ability to deploy internationally on time, as well as enhance new features.”

Since migrating to VTEX, OBI has seen significant improvements in the consumer and developer experience, including:

  • Unified management of physical stores and online presence: 350 independent accounts connected to one central account.
  • Smooth acceleration: Traffic on the VTEX platform gradually increased from 1% to 100% during launch.
  • Enhanced Agility: OBI development teams can independently build, test, and deploy new features or functionalities that add value to end users.
  • Scalability: The VTEX platform will provide OBI with the foundation to scale quickly across countries.

“At VTEX, we prioritize innovation by carefully listening to the needs of enterprises, developers and end users. This allows us to anticipate the needs of retailers like OBI and continually strive to earn their trust as a partner that can showcase the power of a composable and complete architecture,” Santiago Naranjo, VTEX Chief Revenue Officer. “Our digital commerce infrastructure powers the profitable growth of 2,600 B2C and B2B companies in 43 countries around the world. We are thrilled that OBI is becoming part of the ecosystem that is shaping the future of commerce.”

Why more and more corporate brands are migrating to VTEX

Real-world enterprise results reveal key benefits of VTEX, including: 133% return on investment; business development bringing additional benefits $17.1 million; and savings of USD 5.8 million after migrating from the older trading platform to VTEX. Read more here.

Enterprise brands that have migrated to VTEX have benefited from the tremendous value that global brands gain when implementing a composable and complete platform. This is in line with VTEX being recognized as the sole supplier of choice “Customer’s Choice” in the Gartner® Voice of the Customer for Digital Commerce 2024 report here, highlighting VTEX’s position at the forefront of shaping the future of commerce. By optimizing digital commerce infrastructure, we facilitate the profitable growth of businesses in 43 countries around the world.

To learn how the composable and complete VTEX platform is becoming the commerce platform of choice for OBI and other well-known brands such as Colgate, Motorola, Samsung, Under Armor, Whirlpool and others, click here.