Instant Pot Brands Welcomes Jerry Cook as Chief Commercial Officer and Zsuzsa Leber as Executive Vice President of Marketing, E-Commerce and Customer Service

CHICAGO, May 28, 2024 /PRNewswire/ — Instant Pot Brands, a leading designer, marketer and distributor of electric multi-cookers, fryers and other small kitchen appliances worldwide, has designated Jerry Cook How Commercial Director AND Zsuzsa Leber How Executive Vice President of Marketing, E-Commerce and Customer Service.

Jerry Cookbased in the US, will drive long-term customer growth strategies, manage omnichannel initiatives, cultivate strong customer relationships, lead trade marketing and innovate in collaboration with marketing. He will lead sales and distribution activities in the North and the US Latin America as good as Asia region. Jerry brings a wealth of experience from his previous role as Chief Account Officer at TDBBS, where his leadership was instrumental in guiding the company through its successful sale and transition to Central Garden and Pet.

With extensive sales leadership experience in consumer goods and private equity-backed organizations such as Sherwin-Williams, Newell Rubbermaidand Pinnacle Foods, Jerry aims to drive strategic growth and support impactful partnerships at Instant Pot Brands.

Chris RobinsCEO of Instant Pot Brands, said: “We are delighted to welcome Jerry to our leadership team. His proven track record of driving sales and building strong customer relationships will be invaluable as we continue to expand our presence in key markets.”

Jerry Cook he said: “I am honored to join Instant Pot Brands and contribute to the success of such an innovative company. I look forward to working with the team to drive growth and deliver exceptional value to our consumers.”

Joining Jerry is Zsuzsa Leber, executive vice president of marketing, e-commerce and customer service. In this role, Zsuzsa will lead the product innovation, brand marketing and customer service teams, working closely with key areas such as R&D and sales.

Zsuzsa is an accomplished marketing executive with over 18 years of experience leading strategic growth and brand development for multiple global companies. Prior to joining Instant Pot Brands, she was senior vice president at Space Coast Credit Union, where she modernized the marketing department to drive growth. Her extensive experience also includes leading key brands at Newell such as Oster, Mr. Coffee and Rubbermaid.

Chris Robins added: “We are also extremely excited to welcome Zsuzsa to our leadership team, who brings valuable industry experience and a strong understanding of our customers and market landscape. Zsuzsa’s collaborative leadership style and commitment to excellence make her a valuable member of our team.”

Zsuzsa Leber he said: “I am excited to join Instant Pot Brands and lead its marketing efforts as the team continues to build the brand story and product line. I look forward to delivering exceptional experiences to consumers and making them more relevant.”

This announcement follows numerous other announcements around the world including Ian RailtonManaging Director for EMEA i Australia, Chris RobinsGlobal CEO, Craig CarriganGlobal Chief Financial Officer, Lisa KronishGlobal Chief Human Resources Officer and Rudy SumarliGlobal Executive Vice President of Supply Chain and R&D.

The appointments coincide with the Company’s new brand, Instant Pot Brands – formerly Instant Brands. The Instant Pot Brands name change is part of the Company’s ongoing transformation following its separation from its previous parent company, Instant Brands, under Instant Brands’ Chapter 11 process. Instant Pot Brands was established as a stand-alone company with a new capital structure and ownership following its purchase by a subsidiary of Center Lane Partners in November 2023.

Information about Instant Pot brands

Instant Pot Brands™ is a leading consumer products company built on iconic, innovative product. Our technology changes consumers’ lives and makes cooking easy, simple and convenient. The company offers a wide range of products including Instant Pot® multicookers, Instant® spin fryers, Instant® coffee products and a variety of other small kitchen appliances. Since our founding over 15 years ago, Instant Pot products have been found in millions of homes around the world.

Intentional innovation

• Everything we create at Instant Pot Brands™ starts with you and what you need to make cooking easy, simple and convenient, giving you more time to do what you love – whether that’s in the kitchen, or beyond.
• We provide solutions for all types of households. As your life evolves, so do our products, keeping pace and always striving to delight.

An open and diverse worldview

• We are a creative and entrepreneurial team that loves to delight customers around the world. Our inclusive workforce brings together people with diverse backgrounds, perspectives, opinions and skills – all focused on delivering high-quality products to your home.

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SOURCE Instant Pot Brands