SBI announces second acquisition in less than a year

Continuing on its path of providing world-class end-to-end go-to-market services, SBI acquires RevOps-as-a-Service® company, Carabiner Group

SOUTHLAKE, Texas, May 28, 2024 /PRNewswire/ — SBI, a go-to-market (GTM) advisory firm, today announced the completion of its acquisition of Carabiner Group, a RevOps-as-a-Service company ® company, continuing to expand its capabilities to support customer growth. This is the company’s second acquisition in less than a year, confirming its commitment to providing customers with comprehensive GTM services.

The foundation of commercial productivity is trustworthy data and technology that enables both insight and action. With the acquisition of Carabiner Group and its flexible, technology-agnostic approach to revenue operations (RevOps), SBI strengthens its ability to provide clients with end-to-end development solutions spanning strategy, execution, training and digital integration.

Mike HoffmanCEO of SBI, notes: “A recurring theme in my conversations with CEOs and CFOs is the disconnect between their growth strategy, GTM operating model and the commercial data that is supposed to support them. Revtech and RevOps are key foundations for a long-term growth agenda. We are solving the challenge of disconnecting for our customers so they have the right data to make decisions that grow their businesses.”

Founded in 2020, Carabiner Group pioneered the RevOps-as-a-Service model, quickly amassing a global customer base ranging from small businesses to global enterprises. Recognizing customer reluctance to invest in full-time RevOps specialists, Carabiner Group has developed a model to deliver customized roadmaps, technology architecture, and systems integration to customers through a fractional and flexible delivery mechanism.

Seamus Ruiz-EarleCEO and Founder of Carabiner Group, notes: “With SBI’s expertise in growth and talent strategy, combined with Carabiner Group’s RevOps and RevTech capabilities, we are building an unparalleled customer value proposition. By closely aligning digital capabilities with growth strategy – especially as we enter an AI-powered era – we will unlock tremendous growth for our customers.”

SBI continues its efforts to sustainably support the growth of its customers. Its support model adapts to customer needs, offering services that include growth strategy, commercial execution, sales and success training, RevOps and RevTech integration, data strategy and ongoing advisory support.

About SBI

SBI is a growth consultancy offering go-to-market consulting, advisory services, and world-class sales training and commercial productivity practice. Our team of GTM experts and practitioners have owned and operated marketing and sales departments in the world’s best-growing companies. Our approach is based on a thorough understanding of the buyer and seller journey. Acting as an extension of our clients’ teams, SBI leverages relevant data and insights to deliver effective strategies that generate significant, continuous revenue growth. Visit https://sbigrowth.com to learn more.

About the Karabinek Group

Carabiner Group is a team of trusted advisors, certified consultants and industry leaders who make it easier for clients around the world to handle revenue. Services include data quality, technology stack optimization, system integration, and RevOps strategy and execution support. Visit https://carabinergroup.com/ to learn more.

Contact: Amy Lummus

Senior Vice President of Marketing

607.379.4565

(email protected)

SOURCE SBI Growth