WeChat Video Accounts Live E-Commerce Team Connected on Open Platform TeamFinancial News

TENCENT’s (00700.HK) (TCEHY.US) WeChat has made an internal announcement that the WeChat Video Accounts live e-commerce team will be merged with the WeChat open platform team, which will include features including mini programs and public accounts, China cited by media.

The person responsible for the previous live e-commerce team at WeChat Video Accounts will no longer be responsible for managing the team, and the person responsible for the WeChat open platform team will take over. The adjustment will help the live streaming e-commerce industry better integrate into the WeChat ecosystem, which will be more beneficial for development.

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Moreover, according to a LatePost report that quoted people familiar with the matter, the gross merchandise sales turnover of WeChat Video Accounts’ live streaming e-commerce business was approximately RMB 40-50 billion in 2022, rising to approximately RMB 100 billion RMB last year. . WeChat is also gradually expanding its live e-commerce team for video accounts to meet the demands of rapid business development.

In addition to the live streaming team responsible for the front-end product, the e-commerce team also delegated employees from other WeChat departments to join in building the e-commerce ecology in Video Accounts.

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