Sleepwell and Kurlon are implementing Unicommerce to streamline their e-commerce operations

Mattress giants Sleepwell and Kurlon have adopted Unicommerce, an e-commerce SaaS platform, to streamline their e-commerce operations. The registration highlights the growing importance of online shopping for sleep products such as mattresses, bedding, pillows and pillows, etc. As such, both Sleepwell and Kurlon are focusing on expanding their e-commerce businesses.

The e-commerce mattress industry faces its own challenges such as managing custom sales orders, issues with mixed-size packaging, lack of standardization, etc. Unicommerce’s SaaS platform will enable brands to fulfill orders for custom-sized mattresses, centralize fulfillment from across multiple locations using traceability at the item and SKU level, leading to error-free, more accurate and faster order processing. The system will also enable them to handle return orders, thereby improving the shopping experience of end consumers. Currently, each brand completes an average of 4,000 orders per month using the Unicommerce platform.

Sheela Foam, the parent company of Sleepwell, also recently acquired Kurlon. Both brands have implemented Unicommerce’s omnichannel order management system to automate order processing across their brand’s website and multiple marketplaces. Additionally, Kurlon uses Unicommerce’s warehouse and inventory management system for all warehouse operational processes, including picking, packing and shipping, giving the brand a clear view of available inventory across locations.

Highlighting the growing importance of e-commerce, Nilesh Mazumdar, CEO, Sheela Foam, said: “E-commerce has become central to brands like Sleepwell and Kurlon. Our partnership with Unicommerce will enhance our e-commerce operations, leading to improved efficiency of our e-commerce supply chain.

Speaking about the partnership, Kapil Makhija, MD & CEO, Unicommerce said, “With experience in developing customized solutions in emerging e-commerce sectors, we look forward to supporting the e-commerce operations of Sleepwell and Kurlon.

Unicommerce is India’s largest e-commerce transaction processing SaaS platform in terms of revenue for the financial year ended March 2022. The company’s suite of SaaS solutions enables end-to-end management of e-commerce operations for brands and retailers, marketplaces and logistics service providers. The company has consistently growing annual recurring revenue (ARR) and revenues. As of the quarter ending September 2023, Unicommerce achieved over 750 million annual transaction volume, serving over 3,500 customers, managing over 8,000 warehouses and processing orders from over 1,900 stores through its platform.

“Unicommerce eSolutions Limited proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India. The DRHP is available on the Company’s websites at www.unicommerce.com, SEBI at www.sebi.gov.in and also on the website of the lead bookkeeping managers, IIFL Securities Limited and CLSA India Private Limited at www. iiflcap.com and www.india.clsa.com respectively. Investors should remember that investing in equity shares involves a high degree of risk. For detailed information, prospective investors should refer to the DRHP, including the section titled “Risk Factors.”