New e-commerce tools: May 29, 2024

Every week we publish a list of new products from companies offering services to e-commerce and omnichannel sellers. This section includes updates on generative AI, product photography, page speed optimization, programmatic marketing, digital payments, omnichannel management, and the metaverse.

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New tools for sellers: May 29

GoDaddy expands the capabilities of its generative AI suggestion library. GoDaddy has expanded its GenAI suggestion library for small businesses. Business owners now have access to over 185 prompts, and 43 new prompts have been added in five new categories. The copyable clip icon makes it easy to transfer AI suggestions from the library to the chatbot. GoDaddy has also expanded access to its GenAI Prompt library in India, its Spanish-language library in Mexico, Colombia and Spain, and its Portuguese library in Brazil.

Shopify is applying for a patent for personalized AI-generated images for advertising. Shopify has filed a patent for “tuning AI-generated images.” This patent would apparently expand the company’s existing AI tools by allowing sellers to personalize AI-generated images used in ads. The Shopify system collects data from the seller’s online store site, such as product images and categories. Models train on large sets of “regularization images” of products in the same category. The system would enable sellers to generate and edit photos of their products.

The WP Rocket WordPress plugin can optimize your LCP core web metrics. WP Rocket, the WordPress page speed performance plugin, has released a new version to help publishers optimize for Largest Contentful Paint, a page speed metric that shows how quickly the main content of a website loads. The latest version of WP Rocket includes automatic LCP optimization for on-page elements from the main content, so they are served first, increasing LCP scores and providing a better user experience.

Walmart launches Realm with virtual stores run by influencers. The new Walmart Realm is a digital shopping destination with influencer-led virtual stores in immersive worlds. The first three virtual stores showcase fashion, beauty and home products selected by popular creator partners. The stores are (i) So Jelly, an underwater playground, (ii) Y’allternative, a gothic western destination, and (iii) Go Chromatic, a futuristic metallic world. Walmart Realm also features social content from creators and three mini-games inspired by featured products.

Google is investing $350 million in Indian e-commerce giant Flipkart. Google is investing nearly $350 million in Flipkart, an e-commerce marketplace based in Bengaluru and backed by Walmart. “Google’s proposed investment and cloud collaboration will help Flipkart expand its business and accelerate the modernization of its digital infrastructure to serve customers across the country,” Flipkart said in a statement. The funding round led by Walmart values ​​Flipkart at $37 billion.

Wunderkind launches autonomous AI-powered marketing platform. Wunderkind has launched an autonomous AI-powered marketing platform and its first Studio app that provides self-service tools in the creative workflow for marketers. Wunderkind’s autonomous marketing platform uses artificial intelligence to streamline the marketing creation, reporting and optimization process. Studio’s generative AI capabilities enable marketers to optimize messaging based on Wunderkind’s observations of trillions of consumer interactions.

Fast Simon launches GenAI hybrid search engine for e-commerce search results. Fast Simon, an AI-powered shopping optimization provider, announced GenAI Hybrid Search, a tool that delivers accurate and relevant search results. GenAI hybrid search combines keyword and vector searches with multimodal AI that uses different types of data, including text and images, to provide the AI ​​with more context. According to Fast Simon, this combination reduces the incidence of “missing results” and allows you to get more relevant answers, even for long-tail queries or queries with similar semantic meaning but different keywords.

Google introduces generative AI tools for product photos. Now, in Google Product Studio, sellers can generate product images that match their unique brand style. Upload an aesthetically pleasing image, add a prompt that describes the scene, and within moments, Product Studio will generate campaign-ready content. Product Studio can also create videos from a single photo. With one click, you can animate elements of still product images to create short videos or funny product GIFs for social media.

OneStock raised $72 million for omnichannel order management. OneStock, a provider of order management systems, announced a $72 million investment from Summit Partners. OneStock provides a platform for end-to-end fulfillment management and visibility, enabling retailers to offer “buy anywhere, deliver anywhere, return anywhere” solutions. The funds will be allocated to foreign expansion, in particular to the American market. OneStock is an Adobe Gold Partner and an official integrated Shopify partner.

eBay announces Recommerce Day, where you can make your favorite purchases. eBay held its inaugural Recommerce Day on May 21, commemorating the release of its annual 2024 Recommerce Report, which measures eBay sellers’ and buyers’ insights and motivations for their favorite purchases. Recommerce Day included a takeover of the eBay homepage, offering opportunities to learn more about recommerce, find your favorite deals, and participate in eBay Live showcasing used items. Throughout the day, followers had the opportunity to win used and refurbished prizes during an eBay livestream.

Visa partners with SKUx to make digital payments easier for customers. Visa has partnered with digital payments provider SKUx to deliver a better payments experience to select merchants and consumer packaged goods companies using SKUx solutions. These solutions address a variety of customer needs, such as customer acquisition, loyalty programs, consumer care and recovery. Visa customers can access the SKUx digital payments platform and streamline B2B and B2C payment flows for merchants.