Hardie Grant changes its name to Quadrille following the acquisition of PRH UK

Following Penguin Random House UK’s October acquisition of Australian publishing company Hardie Grant Publishing in the UK, which includes Hardie Grant UK and Quadrille, all Hardie Grant titles will now be published as Quadrille. In turn, Quadrille will publish titles under four new publications, i.e. “Quadrants”: Taste, Create, Now and Life.

Quadrille Taste will be led by Quadrille managing director Sarah Lavelle, alongside editorial director Kajal Mistry and newly promoted editorial director Sophie Allen. The largest of the four imprints, Quadrille Taste will feature all of the publisher’s food and drink titles and authors, including Tim Hayward, Theo Randall, Ed Smith and Clair Thomson.

Quadrille Create, led by editorial director Harriet Butt, will bring together books about craft, hobby and creativity from authors and brands including The Great British Sewing Bee, 365 Days of Art and Tilly and the Buttons.

Quadrille Now will focus on gift books, with a particular emphasis on pop culture and inspiration, and will be led by publishing director Kate Pollard, who returned to the company last year after a stint at Welbeck.

Quadrille Life, also led by Pollard, will cover interiors, fashion, travel, health and wellness, and home and garden.

Within the PRH UK group structure, Quadrille is overseen by Joel Ricket, managing director of Ebruy and Quadrille, and will continue to have full creative independence, with its own editorial, design, marketing and promotional teams. Group teams across sales, rights, production and finance currently report to group functions within PRH UK.

“This is the perfect time to rebrand and strengthen Quadrille as a leader in illustrated lifestyle publications for a global audience,” Lavelle said in a statement. “Across all lists, beautiful books, experts, authors and a wealth of publishing talent have always stood out – Quadrants brings them together into one clear identity.”

Quadrille will also continue to publish on an international co-edition model, with U.S. sales and distribution through Chronicle Books.