Virtual stores run by influencers: Walmart area 1

Global retailer Walmart is partnering with Emperia to launch a new immersive shopping platform called Walmart Realm. Featuring three unique digital environments curated by Mai Phammy, Nava Rose, Makenzie and Malia, this experience invites consumers to experience exciting, reified features and creative experiences with home, fashion and beauty products.

“At Walmart, we are committed to innovation with e-commerce experiences designed for the virtual world,” White said of the debut of Walmart Realm. “This latest innovation is changing the retail landscape and we are excited to bring it to our customers.”

Walmart Realm introduces a unique concept to the retail landscape by offering influencer-led virtual stores designed to bridge the gap between inspiration and shopping. Interested consumers can access the platform via a dedicated website.