Live sales of Lafeige’s debut album Taobao have exceeded RMB 100 million

China’s Jiuxian Group competes on “multiple fronts” in the alcohol industry
Beijing, China – May 29, 2024 – Renowned Chinese alcohol manufacturer Jiuxian Group proudly announced that it has set a new online alcohol sales record, surpassing 100 million sales. Founded in 2001, with a brand value of 66.539 billion yuan, Jiuxian has been ranked first in China’s alcohol trade for 8 years in a row. This historic achievement is not only a huge success for the group, but also a role model for others.

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Top alcohol trading live streamer Jiuxian Lafeige

In addition to the groundbreaking success of Lafeige’s Taobao Live debut, which reached an unprecedented sales milestone of RMB 1.17 billion on April 24, Lafeige’s inaugural broadcast also witnessed a massive increase in daily fan base, surpassing 130,000 and securing the top spot in the influencer rankings-on based on sales charts for a given day.

“A group of celebrities in the Chinese alcohol industry have made significant achievements over the past few years.” Said Hao Hongfeng, president of Jiuxian Group, sharing his thoughts on this historic achievement in a recent interview. “By entering Taobao Live, we fundamentally aim to strengthen our position in the Taobao ecosystem by increasing the quantity and quality of our sales through live streaming.” He added. According to the chairman, the group previously operated on Douyin, the Chinese equivalent of TikTok, and is currently circulating on Taobao Live, which is not only a strategic expansion in itself, but also uses this expansion towards increasing visibility in the digital sphere.

Additionally, several other products besides alcohol are now available in Taobao’s live streaming rooms, including snacks and daily necessities. Thanks to cooperation with the fresh food sector, the media has further enriched its product offer. It will also help the group tap into the vast resources and shopping habits of Taobao’s broader user base. This cross-category sales strategy has enabled the group to explore new opportunities and maximize revenue streams. Using a fusion model of live broadcasting, they want to rise above industry limitations and use new sources of traffic monetization.

Lafeige’s debut on Taobao Live was a huge success for many reasons. The group of Chinese drinking celebrities not only has extensive combat experience, but has also previously cooperated with Taobao to create successful leaders such as Liaoge. Moreover, the group has a strong fighting system, equipped with excellent capabilities in product acquisition, operations and sales strategy, making it well suited for large-scale live promotions. Another reason for this incredible success is the heavy investment in short-form video and social media marketing methods over the past two decades.

For more information, please visit the Jiuxian Group website at:

www.jiuxian.com (http://www.jiuxian.com/)
Contact with the media
Company name: Jiuxian Group
Contact person: Li Wenshu
Email: Send email (http://www.universalpressrelease.com/?pr=lafeiges-taobao-debut-live-sales-exceeded-100-million-rmb)
Country: China
Website: http://www.jiuxian.com

This release was published on openPR.