Voyado announces the release of Bonnie’s new AI functionality spanning its entire retail technology platform, the Retail Technology Innovation Hub

Felix Kruth, chief product officer at Voyado, says: “We have been using AI in retail for some time, and we can already use a variety of AI models to solve all kinds of problems.”

“The functionality we’re rolling out today is unique because we trained it specifically on our data to understand exactly what works in the retail industry.”

“The challenge for our customers is the overwhelming amount of data to analyze, limited time and consumer behavior that is changing faster than ever. Bonnie makes it impossible to stay ahead of your customers and act on their intentions.”

Erica Sandelin Ekelund

Voyado recently announced that its current CFO and VP of Strategy, Erica Sandelin Ekelund, will take over from Per Åkerberg as CEO on June 1.

He will lead the company’s growth efforts in the UK, identified as a key market.

Per Åkerberg has been CEO since 2022, when he left his position as chairman of the board to increase the company’s operations.

He will now return to the board to continue his advisory role on the company’s growth ambitions.

Ekelund’s partnership with Voyado began in 2017, and one of her first actions at the company was securing an investment from Novax.

She was appointed CFO in 2019 and took responsibility for setting Voyado’s growth strategy, which included the acquisitions of Apptus and ReDeal.

Åkerberg said: “I can’t think of anyone better to take the helm of Voyado as we implement our ambitious plans. We’ve had tremendous success over the last few years as the company has grown and evolved at a rapid pace, and we’re not slowing down.”

“The next few years will be dedicated to our continued expansion into international markets and securing strong partnerships with brands and retailers. Erica is the best person to help us execute our strategy and identify even greater growth opportunities.”

Ekelund said: “I am incredibly proud to take on the role of CEO at Voyado.”

“From my first contact with Voyado, I felt that this company had something special that I really wanted to be a part of. This is a fantastic business to continue and our aim is to reach a turnover of one billion next year. I look forward to leading us on this journey.”

Johan Bäckarlin, founder of Voyado, said: “As an entrepreneur, it can be difficult to hand over important decisions to someone else, but I have never felt as confident as I do now.”

“Erica’s experience, energy and intuition make her the perfect person to lead Voyado into its next phase. I am very happy that he is taking on this role.”