Emarsys Omnichannel & AI Masterclass – 3 sessions you cannot miss

From fireside chats to expert-led sessions with digital leaders who are leading the way in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed with insights that will leave you brimming with new ideas.

In this article, we’ll take a look at three key sessions with companies like Home Depot, Colgate-Palmolive and Kellanova that you don’t want to miss. Let’s dive in.

Beyond commerce: How CPG brands build DTC engagement

Loudspeakers:

• Don Brett, podcast host, CPG View
• Jamie Schwab, vice president of global digital commerce, Colgate-Palmolive
• Jamie Decker, vice president of e-commerce, Del Monte
• Diana Macia, Director of Global Omnichannel Capabilities, Kellanova (Kellog’s)

What you will find in the store:

Driven by today’s consumer demand for convenience and internal pressures to build brand connections, over the past few years consumer product brands have begun to open their offerings directly to consumers.

However, in the face of multiple channels, the rapidly evolving world of e-commerce brings its own set of challenges. Join Don Brett, CPG View Podcast host and CPG’s esteemed guest panel discuss:

• The importance of a first-party data strategy in 2024
• What value exchanges arise during the customer journey.
• How brands balance personalization with consumer trust.
• The role of artificial intelligence in the entire ecosystem and its new applications.

How Home Depot engineers use the Internet to “get more done” during peak seasons

Loudspeakers:

• Mauricio Gonzalez, DFC logistics solutions project coordinator, Home Depot
• Stephanie Dymott, Product Marketing Manager, Emarsys

What you will find in the store:

Uncompromising quality and a helpful staff make Home Depot your one-stop shop for all things home improvement. Now he’s taking it to the next level with a brand transformation that delivers unparalleled customer service that gives customers what they need, exactly when they need it.

In this session, Home Depot’s head of online experience says:

• Home Depot’s journey to mastery of omnichannel marketing, detailing their transformation from store to online.
• Key information on preparing for Black Friday, the biggest sales event of the year.

How Parts, Ltd. leverages traditional and digital marketing to serve a broad demographic

Loudspeakers:

• Amy Childress, e-commerce marketing manager, substitutes
• Kara Lewis, Principal Account Strategy Manager, attentive

What you will find in the store:

With a 40-year heritage and a masterful service in replacing valuable pieces of porcelain, it should come as no surprise that Replacements Ltd. attracts a more “older” demographic. However, as they work to attract younger customers, they’ve noticed an interesting change – more older customers are using newer marketing channels.

Result? A fascinating intersection of traditional and transformational marketing that requires a unique strategy. Join Ecommerce Marketing Manager and Attentive’s at Combines Ltd Chief Customer Strategy Manager discussing how Parts Ltd. uses cutting-edge marketing technology and customer data to bridge the gap between old and new.

These are just some of the brands and sessions now confirmed as part of Emarsys’ AI & Omnichannel Masterclass.

Register now to access all sessions, live and online, from June 12-13.