Cannes contestants: top DDB picks for 2024

DDB Worldwide is one of the world’s largest marketing communications networks, owned by Omnicom Group. Founded in 1949, DDB currently employs over 10,000 people in 149 offices in over 63 countries, with its flagship office located in New York.

DDB was named Agency Network of the Year 2022 by Effies US, Asia-Pacific Network of the Year 2022 by Spikes Asia and third Global Network of 2022 by Cannes Lions. DDB’s impact on the advertising market is almost unparalleled. The network’s clients include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Peloton, JetBlue and the US Army.

As part of LBB’s pre-Cannes Lions coverage, we asked DDB to share with us their top picks for this year’s festival of creativity from across the web. To learn more about them, read on.

V&A – If you like it, this is the V&A

Edward Usher and Xander Hart

Creations at adam&eveDDB

“It was absolutely crazy to run such a campaign for the V&A, which has such an illustrious advertising history. With so many different moving parts, there were always a million things that could go wrong, but luckily nothing (major) did. We are incredibly grateful for the opportunity to work on such a great brand and truly proud of the campaign and the response it has generated. People really like it, which is brilliant. The entire team behind this deserves a huge helping of drinks, sorry but also applause.

ifood – delivery to recipients

Icaro Doria

Creative Director, DM9

“If other channels won’t do it, we will! This is the premise of “Audience Delivery.”

We saw an opportunity to bring the best football in the world to the ifood audience and that’s exactly what we did.”

Brahma – Brahma Telephone

Sergio Gordilho

Co-President and CCO, Africa Creative

“Brahma is more than beer; is a brand that solves real problems for those who want to fully celebrate life. This project perfectly reflects our approach to meaningful connection with consumers.

Volkswagen – RooBadge

Stefan Wolf

National CCO, DDB Group Australia

“After four years of development and innovation, I am proud and excited about the team. They have worked tirelessly to deliver something meaningful for Volkswagen and, more importantly, they could protect Australians driving on our roads.”

WeCapital – E-commerce trust

Diego Ortiz “Despite”

Creative Director, DDB Mexico

“Being part of DDB’s top 10 global challengers for the Little Black Book is undoubtedly a great honor, not only because of what it represents for WeCapital as a client, but because of all that ‘E-commerce of Trust’ can bring to the world at a level financial integration and banking. We are very proud and happy about this.”

Pepsi – Rum and Pepsi

Alvar Sunol

CCO, alma

“Our Rum Better with Pepsi campaign continues to exemplify the power of simplicity and how craftsmanship-based creativity promotes a stronger and more resonant brand message. It’s not easy to continue a campaign that has already been considered iconic, but we believe that this new tension we have found and the challenge of changing historical and universal consumer habits takes this idea to an even more ambitious level than the previous one.

“It was a great way to position Pepsi as a better partner for one of the world’s most iconic bar orders, while strengthening the relationship between consumers and companies.”

Telenor – missed calls

Josephine Wallin Ankarstrand

Creative Director, NORD DDB

“Voicemail doesn’t always mean much until you lose the person who left it. The driving force behind “Missed Calls” was the true stories of people who lost valuable voicemails. “More than 60,000 voicemails are sent on the Telenor network every day and the Missed Calls feature can now help people keep these memories forever.”

Marmite – smugglers

Chris Brailey, Clarissa Dale and Stacie Larsen

Associate Creative Directors, adam&eveDDB New York

“Not many brands would be able to run a campaign to smuggle their products from the UK to the US, let alone recruit a group of Marmite-loving volunteers! We are very happy that this campaign made it through TSA and saw the light of day.”

Volkswagen – Green print

Gary Steele

CCO, DDB New Zealand

“The iconic VW Kombi, once a symbol of progress for those who believed in a better world, has now become a symbol against it because it is still a petrol vehicle. To help those who love their Kombi and the environment, Volkswagen has created ‘Green Print’, a set of open-source plans that anyone can use to turn their Kombi into an electric vehicle in 20 easy steps. We’ve provided an all-in-one kit, or owners can source the parts themselves from our approved list and not pay us a cent, because we believe the best car for the planet is an old car.

Disney+ star – words of pride

Rahul Matthew

CCO, DDB Mudra

“Language plays a key role in the identity of the LGBTQIA+ community. But these words have little meaning in a country like India. There are over 200 languages ​​and dialects here, and English is spoken by less than 10% of the country. Over the years, words of hatred and ridicule against the community have accumulated in the local language.

“It has been a very rewarding experience to collaborate with Disney+ Star and help the community find and discover Words of Pride that they can describe themselves with and that the public can address with respect. Words that will now be sown in society through culture, content and conversations.”