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Broadridge Expands Digital Distribution with Acquisition of AdvisorTarget

Posted on by darion

Broadridge Financial Solutions, Inc. announced the acquisition of AdvisorTarget, a company known for providing asset and wealth management firms with data products designed to enhance digital marketing, sales and engagement programs for financial advisors.

This acquisition will enable the integration of AdvisorTarget advisor expertise with existing Broadridge i data analytics offers, which is intended to help asset managers better reach advisors and support their development strategies.

Dan Cwenar, director of data and analytics at Broadridge, source: LinkedIn

Broadridge is a market intelligence provider for asset managers, offering expertise in retail and institutional fund distribution on a global scale. The company’s data comes from its own business processes.

It combines quantitative and qualitative data sets with consulting solutions provided by industry experts. This combination enables asset managers to make strategic decisions, allocate resources efficiently and accelerate growth.

Dan Cwenar, Broadridge’s chief data and analytics officer, said: “Our clients will benefit from a fully integrated, data-driven digital marketing and sales offering to achieve sales efficiencies, improve customer experiences and increase sales and revenue opportunities. With increasing pressure on distribution costs, digital marketing programs are playing an increasingly important role in helping asset managers and others improve their engagement with advisors and identify greater opportunities.”

Acquisition expands data capabilities

Duncan MacDonald-Korth, founder and head of AdvisorTarget, source: LinkedIn

AdvisorTarget specializes in collecting advisor behavioral intent data, helping asset managers identify new advisor relationships where purchase intent aligns with product strengths. DC Advisory was the exclusive financial advisor to Broadridge in this transaction, and Broadhaven Capital Partners was the exclusive financial advisor to AdvisorTarget.

Duncan MacDonald-Korth, founder and current CEO of AdvisorTarget, commented: “It’s more than that acquisition will turbo-charge the next phase of AdvisorTarget’s growth and integrate seamlessly with Broadridge’s market-leading analytics offerings, but will ultimately solve the advisor distribution puzzle for our clients. Together, we look forward to creating new and exciting solutions that will accelerate the growth of asset and wealth managers.”

Broadridge Financial Solutions, Inc. announced the acquisition of AdvisorTarget, a company known for providing asset and wealth management firms with data products designed to enhance digital marketing, sales and engagement programs for financial advisors.

This acquisition will enable the integration of AdvisorTarget advisor expertise with existing Broadridge i data analytics offers, which is intended to help asset managers better reach advisors and support their development strategies.

Dan Cwenar, director of data and analytics at Broadridge, source: LinkedIn

Broadridge is a market intelligence provider for asset managers, offering expertise in retail and institutional fund distribution on a global scale. The company’s data comes from its own business processes.

It combines quantitative and qualitative data sets with consulting solutions provided by industry experts. This combination enables asset managers to make strategic decisions, allocate resources efficiently and accelerate growth.

Dan Cwenar, Broadridge’s chief data and analytics officer, said: “Our clients will benefit from a fully integrated, data-driven digital marketing and sales offering to achieve sales efficiencies, improve customer experiences and increase sales and revenue opportunities. With increasing pressure on distribution costs, digital marketing programs are playing an increasingly important role in helping asset managers and others improve their engagement with advisors and identify greater opportunities.”

Acquisition expands data capabilities

Duncan MacDonald-Korth, founder and head of AdvisorTarget, source: LinkedIn

AdvisorTarget specializes in collecting advisor behavioral intent data, helping asset managers identify new advisor relationships where purchase intent aligns with product strengths. DC Advisory was the exclusive financial advisor to Broadridge in this transaction, and Broadhaven Capital Partners was the exclusive financial advisor to AdvisorTarget.

Duncan MacDonald-Korth, founder and current CEO of AdvisorTarget, commented: “It’s more than that acquisition will turbo-charge the next phase of AdvisorTarget’s growth and integrate seamlessly with Broadridge’s market-leading analytics offerings, but will ultimately solve the advisor distribution puzzle for our clients. Together, we look forward to creating new and exciting solutions that will accelerate the growth of asset and wealth managers.”