E-commerce, BFSI and hospitality drive job growth in 2024 with 31% increase in employer demand: apna

Apna has seen an increase in demand for specialists in sectors such as BFSI, e-commerce and services and hospitality. The company’s latest data analysis reveals significant growth of 21%, 17% and 13% across industries, as demand for specialists in sales and business development, brand and marketing and customer service increases.

This growth is driven by industry giants such as Bajaj Finserv, Lenskart, HDFC Insurance, Aditya Birla, etc. The increased demand in these sectors indicates a strengthening economy and growing opportunities for professionals in various industries in 2024.

The job market in the southern part of India has shown remarkable growth of 23% compared to 18% last year, with cities such as Hyderabad, Bengaluru and Chennai leading the way in terms of total job openings. The surge in demand for sales and marketing, brand and design, and front-end professionals reflects this upward trend, pointing to the region’s robust job economy.

Additionally, digitalization is becoming more prominent in Tier 2 and Tier 3 cities, with cities like Lucknow, Coimbatore and Gwalior seeing an increase in job opportunities. These cities, along with Jaipur and Surat, exemplify a growing job economy, driven by both enterprises and small and medium enterprises, pointing to promising prospects for job seekers across India.

Nirmit Parikh, CEO and Founder of apna.co, said, “Cities like Hyderabad, Bengaluru and Chennai are at the forefront of labor market development. This trend shows the strength of the labor market in South India and highlights the growing opportunities driven by digitalization. From vibrant metropolitan areas to emerging tier 2 and tier 3 cities like Lucknow, Coimbatore and Gwalior, our platform reflects the dynamic landscape, offering promising prospects to job seekers across the country.”

Reflecting the growing interest in these domains, apna.co saw a 21% increase in job applications from newbies and an 18% increase in job applications from women compared to the first four months of last year.

The total number of applications received in the first four months reached approximately 1.7 crore, an increase of 15% compared to 2023. As the job landscape evolves, apna.co remains focused on providing relevant opportunities to professionals in a variety of sectors and regions. By supporting a platform for networking, skill development and job matching, apna.co aims to empower individuals, supporting their professional development in these in-demand fields.