Salesforce brings artificial intelligence to marketing and retail

Salesforce brings artificial intelligence (AI) tools to its marketing and retail users by expanding the capabilities of Einstein Copilot.

For those unfamiliar with Salesforce’s offerings, it provides users with Einstein 1, a broad platform that integrates artificial intelligence and machine learning across a variety of Salesforce applications. Part of this platform is Einstein Copilot, a special feature designed to act as an AI-powered assistant for Salesforce users. It focuses on providing real-time assistance, automating tasks, and providing contextual insights to increase user productivity.

Now, Salesforce has announced two new additions to this feature: Einstein Copilot for marketers and Einstein Copilot for salespeople. The former includes, among other things, ready-made actions that simplify the creation of campaigns. It can automatically generate marketing briefs, content, and even email campaigns. Moreover, it can help marketers reduce time to market with automatically generated responses based on customer data and aligned with their brand voice.

The latter aims to simplify commerce tasks, such as streamlining the configuration of storefronts, generating personalized promotions, and more. It can also generate insights that improve product discoverability and provide AI-powered SEO recommendations.

Released soon

Einstein Copilot for Marketers is expected to be generally available this summer, while Copilot for Merchants should reach beta this fall.

“With the Einstein 1 platform, we give organizations the ability to unify all their data on one trusted platform.” said Ariel Kelman, president and chief marketing officer of Salesforce. “This is the key to getting generative AI results that are actually useful in growing your business.”

Founded in 1999, Salesforce is a cloud-based software company and is seen as one of… best CRM software service providers (Customer Relationship Management). It employs more than 72,000 people worldwide and generates annual revenues of $26.49 billion.