Octopia launches retail media solution

French market solutions provider Octopia has launched a new product called Octopia Ads. It is the company’s own retail media solution. It enables retailers to implement a sponsored search solution for their products (1P) and sellers’ and brands’ products (3P).

Octopia is a solution for e-commerce companies that want to launch a new market, improve an existing one, sell to multiple markets or outsource logistics. According to the company, it generates 50 percent of its business internationally. It has over 30 clients in 11 different countries.

The company offers access to a qualified catalog of 15,000 products. sellers and 80 million products and order fulfillment solutions. In 2023, Octopia expanded to the UK. Thanks to the new warehouse and office in Great Britain, the company signed a contract with the first customer of the Onbuy marketplace.

Sponsored products on trading platforms

Last month, IAB Europe published a set of measurement standards for retail media in Europe. Retail media is still a relatively new phenomenon. Includes advertising space for retailers. Marketplaces such as Amazon and French e-commerce leader Cdiscount often sell advertising space in product search results.

“Sponsored products can increase brand sales by an average of 30%”

According to NielsenIQ research, sponsored products can increase brand sales by an average of 30%. Since online shoppers often start their searches on marketplaces, it can help brands and sellers significantly if they draw customers’ attention to these products.

Manage your paid visibility in one place

With Octopia Ads, sellers and brands can manage their paid visibility in marketplaces, optimizing their sales efforts with targeted advertising. Sellers can set their own budgets with target CPC (cost per click) bids and target ROAS (return on ad spend). The solution can be integrated with marketplaces. As a result, the solution helps sellers automate their retail media campaigns. This saves time for sellers who usually offer several hundred products and do not have time to refine their campaigns.

“With automated ad campaigns, sellers can now promote products with little manual data entry.”

“Octopia Ads was created to enable sellers and retailers to run self-managed campaigns. Thanks to automated advertising campaigns, sellers and brands can now promote their products on marketplaces with little manual data entry,” says Marina Prevosto, Director of Growth and Marketing at Octopia.

Ambitions this year

In 2024, the company wants to successfully implement the new solution, securing additional customers in Europe. He also wants Octopia Ads to become a key player in the retail media space, specifically tailored to the markets.