Tastemade turns “viewers into doers” with a new shoppable TV activation

Lifestyle media company Tasty has partnered with Shopsense AI to provide TV viewing opportunities for US viewers.

The collaboration will debut a new Tastemade series titled The kitchen is illuminated, so viewers will be able to purchase items for their kitchen, pantry and cooking spaces in real time, via a dedicated page on shop.tastemade.com. First two episodes The kitchen is illuminated The premiere took place on May 28 on the Tastemade streaming channel.

“As innovators in shoppable streaming, Shopsense AI gives Tastemade the ability to create interactive experiences that redefine the way our audiences engage with our programs” said Evan Bregman, general manager of streaming at Tastemade, in a statement. “Shopping plays a key role in transforming our viewers into performers and brings us closer to our audiences in a way that fills their lives with great flavor. We can’t wait to see how audiences and brands can interact on this unique platform.”

Trade media technology platform Shopsense launched last month The most important global one as the first partner to activate the “shop on screen” option as part of the CMT Music Awards. Other recent partnerships have included integrations with purchase options for select users CBS Sports Golazo i online games Conversation a daytime talk show where viewers could purchase outfits worn by the show’s hosts. Shopsense has also launched a shopping platform Univision linked to coverage of the Latin American Music Awards in late April.

“Tastemade understands that younger viewers are looking for a more immersive TV experience,” Marissa Ramirez, vice president of business development at Shopsense AI, said in a statement. “We are excited to partner with Tastemade as they break new ground in contemporary media and push shoppable content forward in a way that closes the gap between the point of inspiration and the moment of transaction.”