Germany: Apple Store on Kurfuerstendamm bustles with compliance with Digital Markets Act – 53631560

On May 31, 2024, the Apple Store on Kurfuerstendamm in Berlin, Germany, was packed with customers, a sign of the tech giant’s resilience and continued popularity despite recent regulatory challenges in the European Union. In March, Apple had to significantly adjust its operations to comply with Europe’s Digital Markets Act (DMA). The regulations, aimed at curbing the monopolistic tendencies of major technology companies, including Apple, required the company to allow the use of third-party app stores on its devices and modify the fee structure for developers. These changes raised concerns about the potential impact on Apple’s revenues, especially in a market where iPhone sales were already declining. At the Kurfuerstendamm store, customers are exposed to the latest Apple products, from iPhones to MacBooks, which are seemingly unaffected by regulatory changes. (Video: Michael Kuenne/PRESSCOV/Sipa USA)