Adyen partners with Prada Group to provide customers with luxury payment services tailored to their individual needs

Adyen, the global financial technology platform of choice for leading companies, today announced a new partnership with Prada Group to modernize its in-store payment solutions and make the company’s omnichannel commerce strategy a reality. By leveraging Adyen’s single financial technology platform across all retail channels, Prada Group can create and deliver unique and unified luxury experiences to customers to stand out in the competitive luxury retail market.

Choice and ease of payment are key elements of the shopping journey. According to Adyen’s Retail Report 2024, 55% of shoppers will leave the checkout or online store if they cannot pay for a product or service the way they want. In fact, almost a third of survey respondents (27%) said they no longer carry a physical wallet.

Prada Group has partnered with Adyen to ensure a seamless checkout experience using Tap to Pay technology on iPhone in its US and Milan stores, with additional markets to be launched in the near future. Adyen supports Tap to Pay technology on iPhone*, which enables the Group to accept all forms of contactless payments – including contactless credit and debit cards, Apple Pay and other digital wallets – without the need for additional hardware or payment terminal. As a result, Prada Group customers no longer have to queue at the checkout and can instead purchase directly from the retailer in the store.

“We are working to scale our omnichannel solutions on the platform to connect every sale across all channels. We have to make everything smooth. We believe that Adyen is the right partner to help us efficiently collect and manage all payment data.” commented Cristiano Agostini, Chief Information Officer of the Prada Group

Adyen is also helping Prada Group migrate its payment infrastructure to a single multi-channel platform. Now, every time the Group interacts with a customer, it can maximize the use of transaction data across all channels. This means that the Prada Group has one view of its customers, which allows the brand to tailor every customer interaction – whether it takes place online, in-store or at any other point in time between the brand and the customer.

“We partner with the Prada Group to provide customers with a luxurious experience from start to finish.” said Roelant Prins, commercial director of Adyen. “For luxury brands, the human interaction in the store at the time of purchase must be memorable. The technology, although completely invisible to the human eye, allows for even more streamlined shopping, which is essential for the Prada Group.”

Adyen has a long relationship with the Prada Group, which started many years ago with e-commerce and has expanded to all point of sale solutions worldwide. Currently, Adyen supports the Group’s desire to go omnichannel and ensure consistency of all payment components across every channel and customer touchpoint.

To learn more about Adyen’s collaboration with Prada, visit this page.