Pixalate publications created for advertising (MFA) Connected TV

LONDON, June 11, 2024 (GLOBE NEWSWIRE) — Pixalate, the market-leading global ad fraud protection, privacy and compliance analytics platform, today released the Made For Advertising (MFA) report on ad spend on Connected TV (CTV) ) for the first quarter of 2024. Apps for apps in the Roku, Amazon Fire TV, Apple TV and Samsung Smart TV app stores.
The report compares advertising trends in MFA CTV Likely Apps, including ad spend, MFA App age, top-grossing MFA CTV Apps to open programmatic ads, MFA CTV App developers, and top advertising platforms (SSPs) selling ads in MFA CTV Likely Apps. Pixalate also published a web and mobile version of the report.
To prepare this study, Pixalate’s data science team analyzed over 6,000 CTV apps from the Roku, Amazon Fire TV, Apple TV and Samsung Smart TV app stores, and over 17 billion open programmatic ad impressions globally on CTV devices in the first quarter of 2024.
Key Statistics: Pixalate Q1 2024 MFA CTV Benchmark Report

  • $64 million Estimated programmatic ad spend in Q1 2024 has been allocated to likely CTV MFA applications
  • 110% quarter-on-quarter growth in open, programmatic CTV advertising spending towards likely MFA CTV (Q1 2024 vs. Q4 2023)
  • 2% CTV applications with open programmatic advertising measured by Pixalate were marked as probable MFA
  • 26% Estimated Open Programmatic Ad Spend on Likely Apps CTV MFA goes to apps classified as “Music”
  • 44% it appears that from estimates of likely programmatic advertising spend, CTV MFA has been sold by Sharing in the first quarter of 2024 – according to Pixalate data, and then Equivalent (16%), Connatix (8%), Magnite (7%)AND Google Ad Exchange (6%)

What’s in the report

Pixalate’s Made for Advertising (MFA) CTV App Benchmark Report includes:

  • Advertising Spend on Likely MFA CTV Apps
  • Global MFA regional ad spend analysis (North America, EMEA, APAC, LATAM)
  • Private vs. public registration
  • MFA application age
  • Top MFA apps and developers based on estimated open programmatic ad revenue and app count
  • The most popular advertising platforms (SSPs) selling ads on likely MFA CTV applications.

Download the full report here.
About Pixalate
Pixalate is a global platform for privacy compliance, ad fraud prevention and data analytics in the digital advertising supply chain. Founded in 2012, Pixalate is trusted by regulators, data scientists, advertisers, publishers, ad tech platforms and financial analysts across the Connected TV (CTV), mobile app and website ecosystems. Pixalate is MRC accredited to detect and filter advanced invalid traffic (SIVT).

The content of this press release and Global benchmarking report on Smart TV advertising apps (the “Report”) reflect Pixalate’s views on factors that Pixalate believes may be useful to the digital media industry. All data provided in this press release and/or Report is based on Pixalate’s proprietary technology and analytics, which Pixalate continually evaluates and updates. Pixalate reviews are simply opinions, which means they are neither facts nor guarantees. Pixalate provides this data not to undermine the standing or reputation of any entity, person, website or application, but instead to report findings and trends related to its programmatic advertising activity over the period under review.