Snapdeal, Bhashini join forces to drive digital inclusion in India, ET Retail

E-commerce platform Snapdeal on Tuesday signed an MoU with Digital India Bhashini, an independent business arm set up by the Ministry of Electronics and Information Technology (MeitY) under Digital India Corporation (DIC), to develop services and products aimed at boosting its language translation efforts to promote digital inclusion in India. This partnership will leverage artificial intelligence (AI) to develop innovative solutions supporting over nine national languages.“We look forward to combining Bhashini’s deep expertise in language solutions with Snapdeal’s robust e-commerce platform to provide opportunities for people with diverse linguistic backgrounds,” Himanshu Chakrawarti, CEO of Snapdeal, said in a statement.

The company said that this partnership focuses on Snapdeal’s commitment to driving digital inclusion in India.

“Through the innovative use of AI and voice first technology, we are committed to breaking down barriers, increasing digital participation and creating a more connected and inclusive digital ecosystem for all Indians,” said Amitabh Nag, CEO, Bhashini.

“We are committed to using technology for the greater good and ensuring inclusive digital experiences for all,” he added.

Meanwhile, Snapdeal reported revenues of Rs 388 crore in FY23 as it significantly reduced losses by 45 per cent to Rs 282 crore in the last financial year compared to Rs 510 crore in FY22.