Shirofune presents advanced eCommerce and Omnichannel

NEW YORK, June 11, 2024 (GLOBE NEWSWIRE) — Shirofune, the leading digital advertising automation management tool, will showcase its expanded e-commerce and omnichannel advertising automation platform on CommerceNext Growth Show 2024 from June 11 to 13 at the New York Hilton Midtown. Attendees are invited to visit Booth #212 to learn about Shirofune’s advanced automation tool, which can achieve superior ad performance and help advertisers and agencies like Dentsu maximize their return on ad spend (ROAS) and reduce their ad management burden by over 50%.

Shirofune’s recent achievements include integrating Amazon Ads into its platform and improving Shopify’s integration with the Google Analytics 4 data-driven attribution model. These updates enable more comprehensive and precise ad management and performance analysis.

“We are excited to showcase Shirofune’s expanded capabilities at the CommerceNext Growth Show 2024,” said Mitsunaga Kikuchi, founder and CEO of Shirofune. “Our ongoing platform improvements, including the new Amazon Ads integration and improved Shopify-Google Analytics 4 integration, enable advertisers to achieve maximum results with greater efficiency. If you want to understand lifetime ROAS on your campaigns, run LTV-based ads, reduce ACoS on Amazon ads, and halve your operational costs, come to booth #212 to learn more about our platform.

Powered by human intelligence and artificial intelligence, Shirofune enables advertisers and agencies to seamlessly manage their marketing campaigns and ad spend across major platforms such as Shopify, Amazon Ads, Google Ads, Pinterest, Facebook, Instagram, Microsoft Advertising, TikTok and X (formerly known as Twitter ). Shirofune recently expanded its Shopify capabilities with the addition of Data-driven attribution model in Google Analytics 4enabling the tool to optimize advertising campaigns based on lifetime value (LTV) and cost per order (CPO) to help advertisers and marketers achieve greater long-term returns.

Key features of the Shirofune platform that will be demonstrated at CommerceNext include:

AI-powered budget and rate management: This tool automates daily budgets and bid amounts at the campaign level. You can set budgets and target ROAS (ACoS) monthly or for any period, and the Shirofune algorithm optimizes for maximum performance.
Ultra-precise bid adjustments: Refines bids based on keywords, targeting, days of the week and time frames, using Shirofune’s detailed bidding algorithm developed over 10 years in Google Ads.
Simplified performance analysis: Automatically analyzes factors influencing performance changes and provides natural language explanations, eliminating the need for manual comparisons.
Saving time and money: AI-powered ad optimization ensures maximum ROI for Amazon PPC campaigns by reducing the need for manual ad management.
GA4 data-driven attribution model: This model uses advanced attribution powered by Google Analytics 4 data to automatically optimize advertising campaigns based on lifetime value (LTV) and cost per order (CPO). Ultimately, it provides deeper insight into customer journeys and ad performance to improve decision-making and increase ROAS.

For more information about Shirofune and its latest integrations, visit: https://shirofune.us/

About Shirofune
Founded in 2014, Shirofune is an automated ad management tool that maximizes the efficiency and productivity of major digital advertising platforms. The Shirofune platform is designed to maximize advertising effectiveness by automating daily digital advertising campaigns with one easy-to-use interface for management, budgeting, monitoring and analytics. Over 10,000 accounts have been automated using Shirofune, including 300,000 active advertising campaigns. Shirofune was also selected as the only Yahoo! Ads API certified affiliate tool in Japan. For more information please visit https://shirofune.us.

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