Aimee Connolly of Sculpted by Aimee will be speaking at the MentorsWork E-Commerce Mastery Summit – Business & Finance

Pictured: Aimee Connolly, sculpted by Aimee.

Unlock Digital Success: Join Aimee Connolly of Sculpted by Aimee and learn how to prepare for and seize the Amazon opportunity at the MentorsWork E-Commerce Mastery Summit.

MentorsWork, the award-winning, fully government-funded mentoring program, will host an upcoming unmissable webinar, The pinnacle of e-commerce mastery: boost your digital sales and expand your online reachset to June 25 from 9:00 a.m. to 1:00 p.m. This online event provides an insightful, free opportunity for Irish small and medium business owners to gain key insights and strategies to excel in a dynamic digital landscape.

Inspiring guest speaker: Aimee Connolly

The highlight of the webinar will be a keynote address by Aimee Connolly, the visionary founder and CEO of Sculpted by Aimee. With a multi-million pound, award-winning beauty brand boasting over 150 products available in over 350 locations across Ireland and the world, Aimee Connolly’s story is one of extraordinary success and ambition.

Aimee is currently steering her thriving business towards significant expansion, with plans to further expand its retail presence in the UK by the end of the year and launch in the US in the first quarter of 2025. Her insights will be invaluable to participants looking to scale up their own businesses.

“A digital presence is no longer optional for companies that want to thrive in today’s marketplace,” said Aimee Connolly. “I am excited to share my journey and strategies at the MentorsWork E-Commerce Mastery Summit and to help other Irish entrepreneurs achieve their own success.”

Taking advantage of Amazon’s opportunity

The summit will also focus on an important change for Irish retailers: the upcoming launch of in 2025. This new online store will provide Irish businesses with unprecedented access to a wider audience and greater growth opportunities. However, it also comes with challenges and risks that must be navigated carefully.

Experts at the summit will provide comprehensive analysis and practical advice on how Irish businesses can leverage Amazon’s new platform to maximize their online sales and reach.

Comprehensive training sessions

In addition to Aimee Connolly’s keynote, the program includes numerous training sessions led by industry experts on relevant topics:

  • Mastering digital marketing: Increase your online presence and attract more customers with the latest strategies.
  • Optimizing Amazon’s opportunities in Ireland: Learn how to effectively leverage the Amazon platform to expand your market reach.
  • The art of selling on the Internet: : Modern sales techniques including upselling, cross-selling and effective closing tactics that can directly impact revenues.
  • Optimizing operations and customer experience: Streamline your operations and increase customer satisfaction for sustainable growth.
  • Using data analysis to achieve business success: Use data-driven insights to make informed decisions and increase profits.

David Broderick, head of the Small Business Association (SFA)emphasizes the importance of this event: “This webinar is an incredible opportunity for Irish SMEs to gain critical knowledge and practical strategies for digital success. With the upcoming launch of, businesses must be prepared to take advantage of new opportunities. I highly encourage all business owners to attend the conference and gain the knowledge they need to thrive.”

Register today

Don’t miss this opportunity to increase your digital sales and expand your online reach. Register now on The pinnacle of e-commerce mastery and take the first step towards mastering the digital market. For more information and to register, visit the website

The event is organized in cooperation with Visa.