Apple integrates artificial intelligence into devices

June 11, 2024

The tech giant has announced plans to bring generative artificial intelligence to iPhones, iPads and Macs.

Claiming to “set a new standard for privacy in artificial intelligence,” Apple Intelligence understands personal context to deliver actionable and relevant information.

Apple introduced Apple Intelligence, a personal intelligence system for iPhone, iPad and Mac that combines the power of generative models with personal context to deliver actionable and relevant information.

Apple Intelligence is deeply integrated into iOS 18, iPadOS 18 and macOS Sequoia. It harnesses the power of Apple silicon to understand and create language and images, take actions in apps, and draw on personal context to simplify and speed up everyday tasks.

With Private Cloud Compute, Apple aims to set a new standard for privacy in AI by offering the ability to flexibly and scale computing power between on-device processing and larger server models that run on dedicated Apple silicon servers.

“We are excited to begin a new chapter of Apple innovation. “Apple Intelligence will transform what users can do with our products and what our products can do for our users,” said Tim Cook, Apple’s CEO.

“Our unique approach combines generative AI with the user’s personal context to deliver truly actionable insights, and this information can be accessed in a completely private and secure way to help users do what matters most to them. This is artificial intelligence that only Apple can deliver, and we can’t wait for users to see what it can do.”

Siri is entering a new era
Thanks to Apple Intelligence technology, Siri is more deeply integrated into the system. With richer language understanding capabilities, Siri is more natural, more contextual and more personal, and can simplify and speed up everyday tasks.

With Apple Intelligence, Siri will be able to take hundreds of new actions within and between Apple and third-party apps. For example, a user can say, “Retrieve an article about cicadas from my reading list” or “Send photos from Saturday’s barbecue to Malia,” and Siri will take care of it.

Siri will be able to provide information tailored to you and your device information. For example, a user can say, “Play this podcast Jamie recommended,” and Siri will locate and play the episode without having to remember whether it was mentioned in a text or email.

ChatGPT is integrated on Apple platforms
Apple is also integrating ChatGPT access into iOS 18, iPadOS 18 and macOS Sequoia, enabling users to access specialized knowledge as well as the ability to understand images and documents – without having to switch between tools.

If you find it helpful, Siri can take advantage of ChatGPT’s knowledge. Users are asked to submit questions to ChatGPT along with documents or photos, and Siri then directly presents the answer.

Additionally, ChatGPT will be available in Apple’s system-wide writing tools, which help users generate content on any topic they write about. With Compose, users can also access ChatGPT’s graphics tools, which allow them to generate images in a wide range of styles that complement what they are writing.

Apple says users accessing ChatGPT have built-in privacy protections – their IP addresses are hidden and OpenAI does not store requests. The ChatGPT Data Usage Policy applies to users who choose to link their accounts.

ChatGPT will arrive on iOS 18, iPadOS 18 and macOS Sequoia later this year, using GPT-4o. Users can access it for free without having to create an account, and ChatGPT subscribers can connect their accounts and access paid features directly from these experiences.