After a series of acquisitions, MarineMax launches a superyacht division

MarineMax (HZO) has become the world’s largest superyacht services company following a series of acquisitions involving Fraser Yachts, Northrop & Johnson, Fairport Yacht Management, SuperYacht Management (SYM) and Atalanta Golden Yachts.

The company is currently establishing a new division to unite new superyacht brands into one global support structure and enable them to benefit from MarineMax’s back-office capabilities. The aim is to integrate new brands into MarineMax’s existing business and combine functional areas to strengthen the group, improve team member experiences and enhance customer offerings, all while maintaining brand independence for new acquisitions.

The new department will be headed by Daniel Ziriakus, who has been appointed Group Chief Operating Officer and Executive Vice President. Alessandra Nenci has been appointed group chief financial officer and executive vice president.

“The establishment of the Superyacht division is a key moment for MarineMax. With Daniel and Alessandra at the helm, we are confident in our ability to provide our customers with unparalleled service and support,” said Chuck Cashman, MarineMax Chief Revenue Officer. “This new structure will not only increase operational efficiency, but also reinforce our commitment to maintaining the unique identity of our valued brands while ensuring a superior customer experience. Equipping our team with best-in-class tools guarantees excellent marketing, cutting-edge technology and exceptional support.

Ziriakus previously spent 18 years building and restructuring global yacht brokerages through marketing strategy. This includes work for Fraser Yachts and Camper & Nicholson’s International. More recently, however, Ziriakus has spent the past decade overseeing Northrop & Johnson’s expansion as the largest superyacht brokerage in the US. He served as the company’s first chief operating officer and then president and chief operating officer, during which time he oversaw double-digit revenue growth and increased its workforce to over 230 employees worldwide.

Nenci previously worked for Fraser Yachts, joining the team in 2013. In 2017, the company appointed her CFO. Her career spans corporate finance and mergers and acquisitions. Other roles in the yachting industry include Perini Group, Gruppo Baglietto and Heesen Yachts