Haier leads for the sixth consecutive year as the leading brand in the IoT ecosystem

QINGDAO, China, June 12, 2024 /PRNewswire/ — Haier, the number one brand in the home appliances sector, has distinguished itself as the only Internet of Things (IoT) ecosystem brand on the Kantar BrandZ Most Valuable Global Brands 2024 list for the sixth consecutive year, marking the sixth year in a row distinction. This achievement highlights Haier’s continued global leadership and innovation in integrating technology with user-centric solutions.

Kantar’s announcement highlights a significant trend towards deeper integration of technology with branding, accelerated globalization of brands, as well as greater emphasis on sustainability assessment. The total value of the world’s 100 largest brands increased by 20% year-on-year $8.3 trillionapproaching the peak value recorded in 2022. Since their inception in 2006, the total brand value of these leading global entities has increased by an impressive 474%, and entry barriers have increased from $4 billion Down $19 billionwhich means an increase of 354%.

Sustainability and innovation drive Haier’s success

Haier’s consistent rise in the rankings since his debut at the age of 89vol place in 2019 at 58vol this year reflects a significant increase in brand value, enabled by pioneering IoT-based ecosystems. In fiscal year 2023, Haier reported solid financial performance and achieved global revenues RMB 371.8 billion ($52.3 billion) and total profits 26.7 billion RMB ($3.76 billion). Zhou Yunjie, chairman and CEO of Haier Group, attributes these results to its ecosystem brand strategy, which acts as a stabilizer, driver and accelerator of high-quality corporate development.

“Haier has pioneered and is spearheading an entirely new ecosystem paradigm that aims to unlock new opportunities in original technologies. By leveraging technological innovation to drive innovation in the industry, it sets the direction for global industry development,” he said Doreen WangCEO of Kantar China and global head of BrandZ, “Haier was the first to introduce an intelligent interaction engine in the industry, providing unlimited opportunities to improve users’ lives and develop the industry with eco-friendly partners, which has led to continuous growth in brand value and rankings.”

Prioritizing two pillars to drive high-quality development in the sector

Haier is a leader in branding a global ecosystem that aims to build lifelong customers through continuous interaction and refined user experiences.

  • The company’s premium brand, Casarte, is an example of how it is leading the way with a high-end, innovative offering that has experienced thirteen-fold growth in seven years, outperforming industry averages in terms of price points and market share growth rates.
  • Through the creation of COSMOPlat, an industrial online platform created by Haier Group, representing the initiative of “co-creating large enterprises, sharing smaller enterprises”, it has developed ecosystems in 15 areas such as chemicals, mold making and automotive. It has now partnered with over 900,000 companies, assisted over 160,000 companies and developed a holistic approach to digital empowerment that spans enterprises, industrial parks, sectors and ultimately urban areas.
  • The health sector, powered by scientific creativity and digital intelligence, has a strategic focus on life sciences, clinical medicine and biotechnology. It provides avant-garde solutions in these sectors, collaborating with over 60 international organizations to serve many countries abroad, contributing to the development of the international public health ecosystem.

By securing the position as the only global IoT ecosystem brand on the Kantar BrandZ Most Valuable Global Brands 2024 list for the sixth consecutive year, Haier has demonstrated not only its ability to lead in the ecosystem brand paradigm; but has also proven its resilience and constant development during its 40-year journey that began in 1984.

About the Haier Group

Founded in 1984, the Haier Group is a leading global provider of solutions for better living and digital transformation. Guided by the goal of “More creation, more possibilities”, we have always focused on the user, stuck to the original technology and built a landscape composed of two pillars: smart life and industrial Internet. We have built 10 R&D centers and 143 production centers around the world. We are the only IoT ecosystem brand in the world to have been named to Kantar BrandZ’s Top 100 Most Valuable Global Brands for six years in a row and to have remained the No. 1 global brand for major home appliances from Euromonitor for 15 years in a row.

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