The government is organizing workshops on using e-commerce to strengthen the toy industry

Disney plush toys. Source: YouTube Grab

The Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, on Wednesday organized a ‘Workshop with Flipkart and the Indian Toy Industry’ with the aim of providing impetus to the growing Indian toy sector.

The workshops played a key role in establishing a roadmap to further develop the toy sector, increase domestic consumption and upskill and reskill the workforce.

During the workshop, the meeting placed particular emphasis on how to use the opportunities emerging on the e-commerce market to support the development of the Indian toy industry.

DPIIT Secretary Rajesh Kumar Singh, addressing the participants, stated, “As part of its strong commitment towards creating a better ecosystem for the toy industry, the Government of India has identified this sector as one of the leading sectors with a long-term vision to create a global Made in India toys market.” .

“A consistent approach is being taken to break down silos and engage with industry on all aspects to enhance the sector’s resilience,” he added.

DPIIT Joint Secretary Sanjiv Singh stated that “the success of the Indian toy industry is reflected in growth in exports, growing resilience of the manufacturing ecosystem and reduced dependence on imports.”

“I am happy to share that the Indian toy industry has expanded its global presence to over 100 countries including the US, UK, Germany, Netherlands, Denmark and even China. The next step for the toy industry is to reach international consumers through the effective use of online media,” he added.

The workshop was organized in collaboration with Flipkart and the Indian toy industry. They have helped domestic toy manufacturers understand the nuances of online sales, thus enabling them to take a step further towards building a ‘toy economy’.

The workshop was attended by members of Flipkart and the domestic toy industry.