Meet the Brompton Renewed to North America

NEW YORK (October 15, 2024) – bromptonCertified B Corp, global legacy manufacturer of the iconic folding bike, today announced a new extension of its e-commerce platform to North America: Brompton Renewed. Designed to fulfill Brompton’s sustainability mission, Brompton Renewed is a new retail waste reduction program that will sell refurbished and gently used bicycles at up to 20% off MSRP, with some models under $1,000. All bikes sold will continue to meet Brompton’s high standards for quality and performance and will come with the brand’s signature 7-year frame warranty.

The bicycle industry is grappling with a serious global waste crisis. Manufacturers around the world produce millions of bicycles every month, leaving cemeteries overflowing with hundreds of thousands of broken and unused bicycles. Brompton is committed to exploring solutions that address these long-term challenges and this initiative represents an important, proactive path to innovation. Since the company’s founding 50 years ago, Brompton has always been committed to using its business as a force for good and ensuring urban freedom through innovative design. With this launch, Brompton is reducing the economic barriers to entry into bike ownership while also reducing return waste. The company achieved B Corp status in 2023, joining a community of like-minded organizations that aim to balance profits with doing what’s right for people and the planet.

“This launch comes at a critical turning point in consumer culture, where awareness of how our purchases impact the planet has never been higher or clearer. At Brompton, we want every customer to know that we are committed to extending the lifecycle of our product. “A “We use high-quality, handmade products while constantly looking at how and where we can reduce waste across all our practices, from production to marketing and retail,” he says.

Customers will be able to purchase Brompton Renewed’s range of refurbished bikes online at: https://us.brompton.com/renewedand Brompton has a small selection in its New York City and Washington DC stores as of 10/15/24 and can consistently predict updated product drops.

About Brompton

Founded in London in 1975, Brompton is the manufacturer of the world’s most iconic folding bicycle. Today, the company offers a full suite of sustainably produced bikes designed to make urban cycling more enjoyable, accessible and enjoyable. Brompton is a global company with distribution in more than 47 countries and has sold over 1 million bicycles since the first bicycle was built by inventor and engineer Andrew Ritchie 50 years ago. The company operates 17 flagship Brompton Junction retail stores in cities around the world, including London, Paris, New York, Washington DC, Beijing, Tokyo, Milan, Kobe, Hamburg, Shanghai, Amsterdam, Munich, Valencia, Melbourne, Tel Aviv and Singapore . and also sells to a select 1,500 independent bike shops worldwide. In 2024, the company announced that it had achieved B Corp certification, the result of decades-long efforts to reduce environmental impact and be a net positive force for people and the planet.

You can find a timeline of Brompton’s key milestones on the following web page: