Shopping at your fingertips! One in three e-comm users are GenZ; Tier 4 cities, hot spots UP and Bihar – Industry News

More and more young shoppers are turning to the internet. A report by e-commerce site Meesho reveals that one in three users is under the age of 25, making Gen Z the fastest-growing demographic to adopt e-commerce.

Interestingly, Uttar Pradesh and Bihar are leading in e-commerce user growth, showing the incredible potential and adaptability of these states. Furthermore, users from tier 4+ cities are emerging as the most repeat e-commerce customers, shopping in categories like women’s fashion, footwear and baby care.

Additionally, native language and voice search adoptions skyrocketed by 162 percent and 40 percent, respectively, underscoring the strong preference among mass consumers for regional languages ​​and intuitive features.

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The platform serves one of the largest mass consumer groups in e-commerce, offering customers access to multiple locations such as Bhilai, Imphal, Jalandhar, Jhunjhunu and Nellore. Over 80 percent of Indian online shoppers come from cities of secondary and beyond, such as Ambur, Rourkela, Sangli and Zirakpur. Customers in northeastern states such as Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim are increasingly making e-commerce purchases based on influencer-created content, accounting for 40% of all orders from these states.

In terms of category, home and kitchen is becoming a larger part of consumer budgets, with around 10 percent of spend going to this category, reflecting a 50 percent year-on-year increase. Wall art, artificial flowers, hanging planters and bird feeders were the standout home decor trends on social media this year. However, Tier 2+ cities significantly outpaced Tier 1 cities in terms of electronics accessories orders, with more than double the number of purchases.

With the rise in popularity of men’s grooming, beard essentials like waxes, soaps and oils, as well as men’s face washes and trimmers, have seen a surge in popularity, reflecting that men are also adopting their self-care routines. With the rise in popularity of content creation, products like selfie sticks, light rings, microphones and tripods have also topped the electronics category, reflecting the growing enthusiasm for producing and sharing digital content. Mass consumers are also prioritising self-care, leading to an increase in at-home salon treatments. This year, they have purchased 6 lakh face masks, over 4 lakh facial kits, 3 lakh wax strips, 4 lakh nail art sticks and 4 lakh nail polishes.