Live Fast Die Young migrated in the 12 weeks before the biggest product drop

Launched in 2013 in a yard in Dusseldorf, Live Fast Die Young (LFDY) quickly became a leading streetwear and lifestyle brand. As an innovative brand with a loyal customer base of influencers and celebrities, LFDY will see huge traffic, especially when a new product is launched.

After experiencing technical issues with traffic on its website, LFDY decided to migrate to Shopify Plus. Working with Shopify Plus agency partner Latori, the brand successfully migrated its platform within 12 weeks. Immediately following the migration, LFDY experienced its most successful product launch to date, with over 35,000 concurrent visitors to the site, all without any technical issues.

We saw tremendous growth last year. As clicks increased, we became more and more dissatisfied with our old platform. We have always had issues with overorders or non-payments when our products drop. With Shopify Plus, these problems were solved right away.

Live fast, die young

Maksym Telkov – E-Commerce Manager