Google is launching a revamped version of Google Shopping, powered by AI and designed to personalize the online shopping experience. The redesign will roll out across the U.S. in the coming weeks, giving shoppers improved tools to find products, compare prices, and even try on clothes virtually.

Key details:

• AI-enhanced product searches: When users search for items like “Men’s Winter Jacket for Seattle,” they see an AI-generated summary highlighting key product features and top recommendations based on their search query.
• Dynamic filters and virtual test: Shoppers can quickly filter by size, availability and other preferences, while AI and AR tools like Virtual Try-On help users buy with confidence.

• Custom welcome flow: The new Google Shopping homepage features a personalized feed of products and videos based on user preferences and past shopping behavior, making it easy for shoppers to pick up where they left off.

• Page dedicated to offers: Google Shopping introduces a personalized offers page, allowing users to find the best prices and deals specifically tailored to their shopping habits.

Why it matters. You should care about the new AI-powered Google Shopping update because it offers improved targeting opportunities and a more personalized shopping experience, which can lead to higher engagement and conversion rates. students.

Integrating virtual try-on and deal-finding tools also creates new avenues for showcasing products, helping brands connect more effectively with buyers while generating higher-quality leads and sales.

The trap:

• AI-generated briefs are labeled “experimental” and may not always be accurate.
• Users are encouraged to provide feedback for improvements.

Between the lines. This AI-driven upgrade is part of Google’s broader push to leverage its advanced Gemini and Shopping Graph models, with more than 45 billion product listings, to improve the online shopping experience.

What’s next. Google Shopping is rolling out today in the United States and users can access it through the Shopping tab or by visiting shopping.google.com. As the platform evolves, Google will continue to collect feedback to refine AI-generated shopping records and other features.