As the holidays approach, many of us will welcome any opportunity to make shopping easier for our loved ones. It’s probably no coincidence that Google Shopping is launching a major overhaul of its platform today. The new AI-powered interface is designed to provide users with more personalized, efficient and comprehensive purchasing options.

Announcing the upgrade in a blog post Tuesday morning, Google explained that the transformed Shopping experience would begin rolling out in the United States today and in the coming weeks.

The most obvious part of the new AI-powered platform is the personalized shopping “files” that summarize the key factors of your search. For example, a search for “Men’s winter jacket for Seattle” will provide the best recommendations and important features like warmth and water resistance. This is intended to save you some pre-purchase research and help you quickly narrow down your options.

Once AI assistance has given you a rough idea of ​​what you’re looking for, conventional filters and categories can be used to zero in on the size, style, or availability you need. While not a brand new feature, augmented reality-based virtual try-ons allow you to see what clothing or accessories look like before you buy.

Like all things AI, Google Shopping will learn more as it goes, providing a personalized feed to help you pick up where you left off. The updated Deals page also keeps tabs on your favorite products, surfaces personalized deals, and tracks prices to make sure you always get the best deal.

Accustomed to chaotic AI launches, Google described the new Shopping interface as experimental to indicate that the results are not always perfect. Buyers are encouraged to provide feedback on these features. The revamped Google Shopping experience is available through the Shopping tab in Google Search or by visiting shopping.google.com.