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TTG – Business Advice – How to make your work experience do more than make tea?

When managed well, internships can bring big benefits to your travel agency. We explore how to make it a success, for all parties involved

Plan your student’s tasks in advance © Monkeybusinessimages

Whether it’s attracting the next generation of agents, tapping into new skills, or expanding your customer base, professional experience can be beneficial in many ways. In 2023, more than half of the top 50 TTG agencies have hired intern staff, but how does it work, what should you do, and how can it benefit your agency without becoming a problem?

START SEARCH

The first step is to find motivated candidates. Establishing relationships with local schools and colleges is a good place to start. Many agencies have developed direct relationships with local educational establishments and some agents, such as Hayley Gadd, branch manager of Hays Travel in Weymouth, also travel to universities to give talks and answer students’ questions.

Oasis Travel director Peter McCabe says the agency participated in a pilot program with a college, funded by local government, which saw four candidates benefit from an eight-week internship, two of whom were are finally offered a job.

Then think about how many students you can accommodate and for how long. Oasis Travel has accompanied four students over the past year, each for around five days. Gadd welcomes two travel and tourism students every 12 months, while Bethany Martindale, dual manager of the Now Let’s Travel stores in Peterlee and Stockton, says they offer on-demand internships that vary from one week to six months.

Murray Travel chief operating officer Ross Sharratt says some students come for six weeks during term time, working a morning or afternoon each week. Others may come once a week for a quarter or, in one case, for an entire year.

Ross Sharratt

Ross Sharratt: “We want to hear directly from students”

So you’ve found candidates, but how can you ensure they’ll be a good addition to your team? Gadd says teaching staff usually know if they have a student who would fit in well and make the recommendation. Sharratt adds: “We usually try to talk with the student. Teachers love to answer for them, but we want to hear from them directly.

“We find that many of them are hoping to become cabin crew, so we’re giving them a little reality check! »

INVESTMENT PLANNING

Once a placement is planned, agents are generally required to provide the school or college with their liability insurance certificate. It is then a matter of planning what the student will do.

At Hays Travel Weymouth, students have a workbook to complete while in the workshop. Gadd explains: “This includes things like geographic information files and the phonetic alphabet. We also invite them to help us with posters and marketing, and most of them love social media.

Martindale says long-term placement students have a “tracker” for what they want to learn and what they have learned, with questions to answer each week to track their progress.

Hayley Gadd

Hayley Gadd: Work experience students at Hays Travel, Weymouth receive a workbook to complete

At Murray Travel, students split their time between the sales team and the marketing department, learning different skills.

Sharratt says: “On the sales side, we let them try to find a suitable holiday for a real inquiry. They sit down with the sales advisor to listen to the customer and the advisor will then suggest that they look at, for example, Jet2Holidays and find three options. This may slow down the advisor, but the reward is that he quickly learns how to do an investigation.

Students will also write marketing posts for social media and the marketing manager will review them with them and publish them, which they find very rewarding.

It may take some effort on the part of an agency to get a work experience student up and running. So why should you entertain him? First, it can be a great way to recruit new talent. Gadd said: “Our newest work experience student is interested in applying for next year’s apprenticeship role. It’s great to know that she has a clear idea of ​​her role on a daily basis.

Sharratt agrees. “Our business was growing quickly and we needed to recruit. If we can recruit someone through work experience, they have completed their trial period.

Kacie Dick

Kacie Dick went from professional experience to full-fledged agent with Murray Travel

One of those students, Kacie Dick, interned with Murray Travel during her fourth year of school and was desperate to work for the agency full-time. She says she loved watching the other agents work and it really gave her confidence.

So much so that once her exams were completed, she took on the permanent role, happily handling requests herself and becoming an important asset to the team.

Polly Bendall interned at First Choice aged 19 when Gadd was manager. She then became an apprentice and full-time employee. After having her two children, Bendall returned to work for Gadd at Hays Travel as a part-time consultant.

His recommendation for students looking for an internship? “Do your research. Go to the agencies you want to approach and look around. If you get an internship, be brave and ask questions. If you’re really interested, it really shows.

Polly Bendall

Polly Bendall used the contacts made during her professional experience to advance her career.

USE NEW TRICKS

Sharratt adds that students can bring useful skills to the business. “They are often very good on social networks. We recently introduced TikTok and students are everywhere.

Welcoming students can even attract new clients to the agency. Gadd says their students often end up booking their own vacations through the agency and McCabe adds that internship students are often the children of long-time clients, which can also help build loyalty.

Ultimately, the key to a successful internship is having a process that the team can follow so that it doesn’t take too long and both agents and students get the full benefit from it.

Sharratt says: “At first our branch managers weren’t too keen on taking on students, but once they realized they could use the same process every time and we could recruit good people, they really understood the benefits for us. and the industry as a whole.

A teacher’s perspective

Louise Adams

Louise Adams

Louise Adams is deputy headteacher at Twyford CofE High School in Acton:

She said: “All Year 10 students take part in a week-long placement in July. It’s basically about giving them an overview of the industry and different aspects of the business. It works well when employers combine a mix of observation and focused tasks or projects with specific deadlines that develop soft skills such as creativity, problem solving or working in a group.

“It is helpful for employers to communicate with the school before the internship, outlining the assignments and tasks students will complete, so we can prepare students to maximize the week. It is also beneficial for the employer to engage with the visiting staff member so that we can get a good idea of ​​how the student is doing and what areas they need to continue to focus on.

A university professor’s perspective

Liam Plumridge

Liam Plumridge

Liam Plumridge is Employability Manager for Harrow, Richmond and Uxbridge College Group (HRUC):

He says: “An internship host must want to develop the skills of our young people and actively participate in the development of tomorrow’s workforce. As a former travel agent, I know how important my mentor was when I started working at 17 years old.

“A successful internship is one where a young person says at the end that they want to enter the sector or not, because the experience will determine whether the role is right for them.

“The best work experience I have seen in travel agencies is when young people are responsible for doing proper work. Yes, there are risks, but if monitored and managed appropriately, you can provide a framework for students to thrive.

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