Kamala Harris has raised eyebrows with her latest ad campaign targeting the love lives of black men.

The digital ads, running on Snapchat and Instagram, use dating game-style videos to persuade young people to vote.

In the ad, a man can be seen approaching a group of women holding balloons who question him about his income, his height and whether he works out.

After receiving apparently favorable responses, he was asked if he had any “plan to vote.”

“Um, I didn’t plan that,” the man replies before the women all pop their balloons.

Kamala Harris raised eyebrows with her latest campaign ad that targets the love lives of black men

The digital ads run on Snapchat and Instagram and use dating game-style videos to persuade young people to vote.

An on-screen caption reads: “Don’t get busted. Vote ‘with a message that the ad was paid for by Harris for President.’

The clip was shown at universities, including those at battleground state Arizona.

However, it sparked derision online as well as some confusion after it emerged that 65 percent of ad spend was aimed at women, according to Meta data.

‘Wow. I don’t know what to say. Desperate cries,” one person wrote on X.

“This is what a failed campaign looks like,” added another.

“It’s hard to describe how squeaky Kamala is, but I’ll do my best,” one person said. “What man would watch this and be persuaded to vote for Kamala Harris? »

“It stinks of desperation,” a fourth person wrote.

Harris is struggling to win support from male voters, a recent New York Times found, as she trails male voters overall by 11 points.

Harris’ support among young men lags behind Trump’s, with support among Hispanic and black men also lower than expected.

Many netizens have criticized the ads for only encouraging people to vote, calling them “desperate.”

The ad shows women holding balloons talking to a potential suitor about his salary, height and sports habits before popping their balloons when they discover he has no plans to vote .

She even behaves relatively poorly around black and Hispanic men, who might have been expected to be overwhelmingly supportive of her.

The situation prompted former President Barack Obama to accuse black voters who refuse to support Kamala Harris of sexism.

The former president was at a campaign office in Pittsburgh to thank volunteers, but instead lectured them, saying he wanted to “speak some truths.”

Obama said he was responding to reports that enthusiasm for Harris was less than for his own candidacy and that some black men were considering sitting out the election.