KUALA LUMPUR: The annual Malaysian Media Conference (MMC) is holding its 20th edition this Friday (Oct 25) at the Eastin Hotel.

This landmark event, titled “The Turning Point”, addresses pressing issues in Malaysia’s advertising media landscape. Malaysia’s media scene has seen phenomenal growth in digital, retail media networks, out-of-home and connected TV. IPG predicts that digital ad spend will account for 74% of all ad spend in Malaysia for 2024.

“We are reaching the intersection of artificial intelligence and programmatic ad buying while facing the difficult challenges of content overload and brand authenticity. In today’s reality, consumers filter marketing messages at the speed of light! MMC organizing president Harmandar Singh said in a statement.

This year, 12 speakers will be present, including Claudian Navin Stanislaus, president of the Malaysian Advertisers Association; Eileen Ooi, president of the Malaysian Digital Association; Sue-Anne Lim, Chief Executive Officer (CEO) of Universal McCann Malaysia; Nizwani Shahar, CEO of Havas Malaysia; VK Sailendra, founder of Visual Retale; Raja Jastina Raja Arshad, Executive Vice President, Astro Shaw and Malay Nusantara Business and more.

“We also host popular keynote sessions where industry leaders are ‘put in the hot seat’ to face rapid-fire questions on current marketing hurdles; as well as a special screening of Malaysia’s leading media campaigns across key marketing categories and media platforms,” added Ham.