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Marc Benioff denounces Microsoft’s AI rebranding as a ‘panic move’

Marc Benioff denounces Microsoft's AI rebranding as a 'panic move'
Marc Benioff denounces Microsoft’s AI rebranding as a ‘panic move’

Marc Benioff, CEO of Salesforce, criticized Bill Gates’ Microsoft for its latest announcement to rebrand Copilot as an AI “agent.”

On Monday, October 21, the tech giant announced that next month the company will test a new feature of its AI tool, Copilot, by making it available in public preview.

The new feature will allow users to create “autonomous agents” with Copilot, who could be able to “handle everything from accelerating lead generation and processing sales orders to automating your supply chain.” ‘supply’, reported Business internal.

Note that Copilot is Microsoft’s artificial intelligence chatbot launched in 2023 and which helps users find answers to their questions in real time.

Just over a month ago, Salesforce also announced its own pivot to AI agents through Agentforce, and now Microsoft’s announcement appears to be a move to compete with the software company.

Criticizing this latest move by Bill Gates’ company as “panic mode”, Marc Benioff took to his X account and wrote: “Microsoft is renaming Copilot to ‘agents’? It’s panic mode.

He went on to add: “Let’s be real: Copilot is failing because Microsoft doesn’t have the data, metadata, and enterprise security models needed to create true business intelligence. »

The CEO also called Copilot “inaccurate” and said it “leaks corporate data.”

He also accused Microsoft’s AI tool of forcing users to develop their own language models and compared the tool to Microsoft Office’s 1990s product Clippy 2.0, the company’s former paperclip assistant .