The line announced it would donate £10,000 to the charity Teenage Cancer Trust on behalf of British travel agents following its actions.

“Reducing plastic branded and promotional products at travel agent events will further reduce plastic waste, whilst supporting Teenage Cancer Trust,” P&O Cruises said.

Sales director Ruth Venn highlighted that sales events were “fundamental” to the travel agent training and engagement plans the company had in place.

However, she added: “We are reducing the distribution of branded products and we are confident that agents will support us in this decision.

“We are very proud to enter our 10th year of supporting the incredible work undertaken by Teenage Cancer Trust. So there couldn’t be a better time to redirect funds.

“The best takeaways from the travel agent conference season are ideas shared and relationships built, and we encourage agents to talk to us more than ever. »