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    Harel launches an innovative online automated subscription tool

    Mars Posted on

    The Harel Group continues to invest in innovative solutions to meet the diverse needs of insurance agents and policyholders. The new exclusive tool of the “Optiweb” system offers agents an innovative solution that provides immediate online answers on the conditions of acceptance of the requested insurance and the personal premium that the customer will have to pay, including any medical supplements. This happens immediately after you complete the sales process and respond to the health declaration.

    The conditions of acceptance of insurance candidates are confirmed at the time of signing the application, all in one process. Additionally, if an applicant is required to submit documents based on their personal medical circumstances to determine acceptance requirements, feedback is provided, detailing the required documents, as well as the option to attach those documents in the same process. This development improves agent professionalism and significantly reduces application processing time until policy issuance, allowing agents to allocate additional resources to customer service.

    Harel representatives emphasized that automated underwriting relies on existing underwriting capabilities within Harel’s central system. The core process can weigh the various declarative and historical underwriting characteristics of insurance applicants, combined with business logic and agent benefits, enabling accurate underwriting pricing during the sales process.

    Additionally, the system allows Harel’s underwriting department to build and update underwriting rules to improve automation rates without requiring additional development. Outsourcing rules from the core engine to digital channels is facilitated by a middleware layer based on MULE SOFT products, enabling real-time traffic via secure APIs to Harel’s innovative production simulator, Optiweb, developed at using cutting-edge technologies (React/Node) and implemented. on AWS cloud technologies.

    Hagit Tzafrir, Senior Vice President and Head of Health and Life Division at Harel, said: “The digital auto-underwriting process simplifies underwriting as a step in the sales process, enabling automatic issuance even in proposals requiring a more complex subscription and specific acceptance conditions for customers. This tool joins the suite of tools that Harel provides to agents, allowing them to engage in a professional and rapid sales process. We pride ourselves on staying at the forefront of technology and innovation, providing our agents with tools that simplify technical sales processes. and allow them to concentrate on professional sales. This solution completes the overall offering that Harel offers to agents in terms of products, services and tools.

    Hagit Tzafrir, Senior Vice President and Head of Health and Life at Harel (credit: Rona Teper)

    Itzik Izmirli, Head of Core Systems for Life and Health Insurance at Harel, said: “We are proud of the successful development of digital underwriting, led internally. Digital subscription represents another step in Harel’s digital transformation over the past few years. This technology will allow Harel to improve the service of its insurance agents through personalized and rapid customer interactions.

    Itzik Izmirli, Head of Basic Systems for Life and Health at Harel (credit: PR)



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