The Whitney Museum, located in Manhattan’s Meatpacking District, will soon be open to visitors aged 25 and under starting in mid-December to expand the influence of art, the cultural institution announced.

“Since its inception, the Whitney has been committed to supporting innovative young artists, and we now hope to further support young audiences as well, by removing the financial barriers that most impact this group,” said museum director Scott Rothkopf.

Currently, adult tickets are $30.

The concept of the museum housing works by artists from the 20th and 21st centuries is based on free evenings on Fridays for all from 5 p.m. to 10 p.m., as well as free entry on the second Sunday of each month.

According to the Whitney, Free Fridays, which began last January, alone led to a wave of young people visiting the galleries.

The average age dropped a decade, and more than half of guests said they were visiting for the first time.

The two-weekend initiatives attracted nearly 200,000 art lovers and newcomers free of charge.

“The launch of our first two free admission programs had such an incredible impact on our audiences that we wanted to go even further to make the Whitney one of the most accessible great museums in America,” added Rothkopf. .

“You can feel the incredible energy in the galleries on the off days, and I couldn’t be more excited to see that energy grow.” »