Australia’s major betting companies have dug a $150 million hole in the advertising market by pre-emptively cutting spending while the government considers whether to completely ban online betting adverts.

Data from independent company Guideline (formerly Standard Media Index), which tracks spending by Australian advertising agencies across different areas, shows the gambling category plunged by $300 million in 2022, to $251 million in 2023 and to $150 million over the last 12 years. month. This decline was particularly pronounced in the television sector, said Don Carducci, an analyst at JPMorgan.

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