Nachhaltigkeit hat bezüglich Genuss und Nutzen ein Imageproblem en Germany

Do you have any feedback on product attributes like natural and vegan? Marketing expert Jan Pechmann helped me do it – and he has a new book to offer, as the man “mit Marketing die breite Masse für grünen Konsum begeistert”. Darin gives you advice for working in a company.

According to Pechmann’s study, the managers and agents of the various agencies (until 2021), we are from BAM! Bock auf Morgen, ist das Potenzial an Mensc