“It is an incredible honor to receive this award in the UAE’s dynamic retail landscape,” said Hassam Tamimi, CEO of The Little Things. “It’s a testament to our team’s dedication to creating a space where every visit feels like you’re unlocking a world you’ve never seen. Our goal is to bring happiness to our guests, whether through excitement to discover a favorite character or the little details in our design that spark joy and nostalgia. We want every experience in our store to be deeply connected to our community, offering not only products but also memories and moments to cherish. .

This victory follows a series of successful community engagements. Through flash specials, interactive events and thoughtful design elements, The Little Things has become the cornerstone of pop culture retail in the UAE. Every aspect of the store layout and product presentation is designed to enhance the customer journey, making each visit not just a shopping session but an experience filled with wonder and pleasure.

The IMAGES RetailME Awards is an annual event that celebrates the best of retail in the Middle East, recognizing brands that excel in creativity, customer experience and innovation. For The Little Things, this award reaffirms its commitment to bringing joy to its customers, ensuring that every collectible, figurine or toy purchased brings happiness and connection to the worlds they love.