Google is testing yet another feature aimed at keeping users on search results pages, this time targeting the popular recipe blog industry.

The company is testing a new feature called Quick View that appears for some cooking recipes. A search for “chocolate chip cookie recipe,” for example, displays a “quick view” button on a recipe from the Preppy Kitchen blog. Clicking on it brings you a full recipe with ingredients, photos, and step-by-step instructions, all without leaving Google search.

“We are always experimenting with different ways to connect our users to high-quality, useful information. We’ve collaborated with a limited number of creators to begin exploring new recipe experiences on Search that are both useful to users and generate value for the web ecosystem. We have nothing to announce at this time,” Google spokesperson Brianna Duff said. The edge in an email. Duff added that this feature is a limited first experiment and that the company has agreements in place with participating recipe bloggers. Preppy Kitchen did not immediately respond to a request for comment.

If you want to see Google’s impact on the shape of the web, look no further than recipe blogs – sites that provide a fairly simple but need-to-know service. search engine optimized to the extreme to attract Google’s attention and, by extension, traffic. The wall of text filled with personal stories or diary-like ramblings isn’t presented to readers because the bloggers want it to be; This text is there so that Google’s algorithms understand the content of the page and (hopefully) rank it higher in search.

Although the option to display recipes in search is still in its early stages, it fits with the evolution of search: Google wants users to stay on its services and platforms as much as possible. AI Previews, which extract details from web pages and summarize responses using artificial intelligence, are designed to making it unnecessary for searchers to scroll through results and visit real web pages, even when the AI’s responses are bizarre or downright inaccurate. The new recipes feature could have the same effect: what’s the point of clicking on a site, or even comparing two different recipes, when Google has its own built-in answer?