Soon, search via links could be replaced by conversational interfaces that allow users to refine their queries and deepen their understanding with follow-up questions – and audio, video and images are all part of this new search and recovery paradigm. Consider how these powerful features could translate to your business: chat-based tools that allow employees to easily query policy documents, conduct quick Q&As with the latest sales data from the organization or to have meaningful conversations with all kinds of institutional knowledge. To implement this technology effectively, organizations should consider taking several steps: 1) clearly define use cases, 2) establish intake processes that consider risk as well as value, 3) invest in practices surrounding data collection, testing and validation in order to have an effective basis. truth, 4) integrate standardized testing practices, 5) establish monitoring capabilities, and 6) deploy training, awareness, and communications campaigns.