Zoovu, a provider of search and product discovery platforms, has joined Microsoft Azure Marketplace, an online marketplace for buying and selling cloud solutions certified to run on Azure. This includes Zoovu’s new Generative AI-powered Product Advisor which integrates the Microsoft Azure OpenAI service.

As part of the Zoovu product discovery platform, Zoe helps shoppers find the products that perfectly match their needs. When customers visit a website to find a product, Zoe asks a few simple questions about their needs and preferences, then recommends products that are a great fit for the buyer and explains why the product is right for them. Customers can also ask Zoe an unlimited number of product questions and get answers in real-time.

“Most e-commerce businesses spend millions to attract customers to their site, but only convert 3% of them on average. This is because consumers are overwhelmed with information and have difficulty finding products that meet their needs. Our mission is to solve this problem. said James Novak, CEO of Zoovu, in a statement. “We do this by using AI to help consumers use personalized experiences to find their perfect products while enabling brands to move from simply increasing conversions to acquiring more customers to life. Adding Zoovu to Microsoft Azure Marketplace is an important milestone for us. “.

“We are excited to welcome Zoovu to the Microsoft Azure Marketplace, which provides our partners with great visibility to cloud customers around the world. Azure Marketplace delivers world-class quality experiences from trusted global partners with solutions tested to work seamlessly with Azure,” Jake Zborowski, general manager of the Azure platform at Microsoft, said in a statement.