As competition from new entrants like Bluesky and Threads intensifies,

The tool, formerly known as Insights, was initially intended for verified organizations (businesses), allowing marketers to track topics and trends on the app. If subscribed, marketers can perform keyword analysis, view trending activity, and filter conversations in real time. In addition to tracking conversation volume over time, Radar can also track conversation speed. Its features help marketers better understand trends on X and could help them plan the best time to post to reach their desired audience.

Although Insights could have potentially replaced the need for a third-party trend tracking tool, its price – $1,000 per month or $833.33 per month if billed annually – had put it out of reach small businesses.

Now renamed Radar, X’s trend analysis tool will begin rolling out to Premium+ subscribers starting Monday. This premium subscription on the Web.

Today we are expanding the deployment of Radar, our real-time trend analysis tool (formerly known as Insights).

With Radar, you can be among the first to spot emerging trends as they happen.

Access is rolling out to select Premium+ users starting today. This is a first version… pic.twitter.com/OO4ye4WIoX

– Prime (@premium) October 18, 2024

In a post on X, the company notes that Radar will be released as a first version with further updates on the way. However, only certain subscribers will have immediate access to Radar, X explains.

Although officially announced on Monday, some had already spotted Radar’s arrival earlier this month, touting it as a more powerful search tool.

Previous users of the new Radar search feature have said its search algorithm has been significantly improved, but at least one user pointed out ongoing issues, like not being able to search more than three days back. Other suggested improvements include more filtering options and integration with X Pro, the X desktop app formerly known as Tweetdeck.